Wendy's Slogans & their impact on Wendy's Marketing Strategy - Canz Marketing (2022)

Let’s talk about Wendy’s slogans today.

You must have observed Wendy’s reshaping their mottos and catchphrases quite a lot. Haven’t you?

The brave and the courageous Wendy’s have always been experimenting with their slogans to find the ones which are tacky enough to stick. And you have found one good read on all of Wendys slogans and how they are making headway with them.

  • Wendy’s – The Story Sketch
    • What Does Wendy’s Offer?
    • Where can you get Wendy’s?
  • Wendy’s Slogans – Welcome To The Land Of Good Marketing.
    • What Is Good Marketing?
    • Wendy’s Slogans
    • Wendy’s Slogans And Catchphrases – A Timeline
  • Wendy’s Marketing Strategy
    • Attracting Millennials
    • Digital Marketing
    • Bringing Innovation In Wendy’s Slogans, Menu, and other areas
  • Key Marketing Tidbits From Wendy’s
  • Over To You, Folks!

Wendy’s – The Story Sketch

The story started with the birth of a child ages ago in 1932. Having been born to an unknown mother, Dave Thomas lived with a couple as an adopted child.

Thanks to dining out with his father quite frequently and working in restaurants starting at age 12, he grew a certain fondness for eating out as a child. Restaurants were one of his favorite places to go to.

Wendy's Slogans & their impact on Wendy's Marketing Strategy - Canz Marketing (1)

Why would that be so?

The gatherings of families at restaurants attracted him ALOT. Observing menus, interior, serving of food, and every minute detail about different restaurants was his favorite pastime.

Little did anyone know that this love would make the world a better place to eat for foodies.

Not long after, on the completion of earth’s 9th revolution around the sun in his life, Dave was already an expert at *customer expectations*.

Fast-forwarding many years, with the experiences of restaurants, the commitment of an army man, and love he had for hamburgers, Dave started a restaurant in 1969 in Ohio. The restaurant specialized in hamburgers, as predicted by his love for them.

He named it Wendy’s, the nickname of one of his daughters.

Many many many moons later in 2018, the restaurant had a chain occupying 6,711 locations. The same small restaurant famous for old fashioned taste is the world’s 3rd largest fast-food chain today.

Wendy’s slogans and their evolution definitely have a part (a rather BIG PART) in this achievement.

What Does Wendy’s Offer?

Wendy’s has an excellent beefy menu for you to choose your order from for lunch and dinner.

The updated information says that the breakfast menu is available at all outlets.

Here are the most popular items on Wendy’s menu:

  • Hamburgers
  • Chicken sandwiches
  • Chicken nuggets
  • Salads
  • Fries
  • Biscuits
  • Croissants
  • Breakfast combos
  • Coffee
  • Beverages
  • Frosty
  • Kid meals

And a lot more…

Wendy's Slogans & their impact on Wendy's Marketing Strategy - Canz Marketing (2)

Where can you get Wendy’s?

NATHANIEL SMITHSON at Panmore institute has pointed out 4 points of making your purchases at Wendy’s:

(Video) 80s Commercial | Where's the Beef | 1984

Restaurants

Wendy’s Restaurants form the primary point of contact with consumers of Wendy’s. This is also where most of the revenue comes from for them.

Kiosks

While not the primary source of sales for not being abundant, you’d occasionally come across Wendy’s kiosks at malls or a grand evening event.

Website

You can directly place your order at the website and have a mouth-watering dinner served at your doorstep before you’d know it.

Mobile app

Wendy’s mobile app is a smart, easily accessible option; it is also useful in getting reasonable mouth-watering deals.

Wendy’s Slogans – Welcome To The Land Of Good Marketing.

What Is Good Marketing?

Taking a slight shift from the story, what is MARKETING to you?

As a customer, it is what tells you about a new product or service and asks you to follow up. Right?

This is precisely what businesses aim to do when they MARKET.

Dive in with us!

The Encyclopedia Britannica explains marketing as:

The sum of activities involved in directing the flow of goods and services from producers to consumers.”

The slogan is one of those activities, and it’s meant to stick the brand’s message in your mind even when the advertisement is over.

You say, ‘HOW SMART’? We say, ‘AFFIRMATIVE.’

And when they have the following characteristics Social Media Today says they should have, you can’t escape the message.

A slogan, according to Kumail Hemani, should:

  • be short and easy
  • be catchy
  • define and depict the brand
  • touch emotions of a user

Brands improve their brand salience by sticking their name to your head using these traits in a slogan.

And you can’t help repeating such a message, slogan, or tag line of a brand, making up your mind to check them out soon.

Guess what?

MARKETING MISSION ACCOMPLISHED thanks to the awesomeness of the slogan and your kind consideration.

Want to read more about slogans, and how influential could they really be?

Click here to read them beautifully described in our article Adidas slogan and its powerful impact or keep reading for getting back to Wendy’s motto.

Wendy’s Slogans

Back to Wendy’s story, they played the slogans game at their best. You would say so too as you read more.

Wendy's Slogans & their impact on Wendy's Marketing Strategy - Canz Marketing (3)

Starting from *Quality is our recipe* to *We got you*, Wendy’s have always found a point to stick in your head.

(Video) What’s Behind Wendy’s Success Story?

However, they changed so much over time that you might have heard a pal asking in amazement, “What exactly is Wendy’s slogan?”

But they still got it. In fact, they KILLED it with their changing slogans & advertising campaigns. But, it hasn’t been more by accident than by design.

They were working hard and pushing their luck. They have always been making honest efforts with Wendy’s slogans, as they do with their burger patties.

And what’s the result?

You guessed, right!

On your next lunch break, you know exactly where to head.

Why? Did they hypnotize you with their slogan? (You just read the answer a while ago but there’s more explanation coming next.)

Wendy’s Slogans Doing The MAGIC

Wendys slogan is the foremost reason you plan to head to their station and say Wendy’s catchphrase “Where’s the beef?”

They respond, “Here’s the beef” and get you the “juicy hamburgers.”

If this is hypnotism to you, so be it.

For marketers, it’s called GOOD MARKETING.


And for about half a century now, they are doing the magic with the world-famous “Wendy’s Slogans, Wendy’s Motto and Wendy’s catchphrases.”

Not to mention that catchphrases are not the only reason you go to Wendy’s. They say, “Quality is our recipe,” they stick to “good old fashioned taste,” and innovation is their darling friend (for the longest time too).

What more could you use for your lunch or dinner? (Oh! And some of their outlets even offer breakfast as well. And that has another interesting story too, but for another time.)

Since they have mastered the art of innovation both in their slogans and meals, there’s no denying the fact that none of them have disappointed us.

Wendy's Slogans & their impact on Wendy's Marketing Strategy - Canz Marketing (5)

Wendy’s Slogans And Catchphrases – A Timeline

Wikipedia has issued a list of Wendy’s slogans and catchphrases. The list conveniently comprises of 30+ slogans used from 1969 to 2019:

YearSlogan
1969-PresentQuality is our recipe
1977We fix ’em 256 ways
1978–1979Juicy hamburgers
1980–1981Wendy’s Has the Taste
1981–1982Ain’t No Reason to Go Anyplace Else
1982–1985You’re Wendy’s Kind of People
1983–1984Parts is parts

List of all Wendy’s catchphrases and slogans used since 1969

Some Of The Most Famous Wendy’s Mottos And Slogans:

Let’s talk about the most famous ones:

Quality is our recipe.

Not only is this the first slogan introduced in 1969, but it has been an equally popular catch phase throughout Wendy’s history. Name Wendy’s, and this phrase gets the honor to be almost spelled out to you.

Deliciously different

As Matthew Kane at HubSpot says, this truly makes Wendy a better, DIFFERENT kind of BETTER, the choice for the consumers out there. This campaign rolled out in 2016.

There’s more.

(Video) Flipdish Takeaways, Episode 1: Cromars Fish and Chips Shop with Wendy Napthine Frame

The ad campaign also depicts the use of fresh meat instead of the frozen alternative their competitors use, sustainable competitive advantage for Wendy’s.

Where’s the beef?

This has been one of the most famous catchphrases and had among the most memorable commercials, featuring a big bun with a huge square beef patty sticking out, in 1984.

Also read: How can Video Marketing help your brand find its voice?

As an answer to this, a new commercial campaign saying “Here’s the beef” was launched in 2011 for the latest Hot ’N Juicy line of hamburgers.

Eat great, even late.

The campaign started with the idea of the same great food for the late-night menu, only more affordable. The idea grew popular as you could get the best food late night at lesser the original, day-time price. The nocturnals loved nothing more!

Do what tastes right.

This campaign highlighted many of the menu items and features of Wendy’s success. The campaign won hearts as much as almost all the others did.

Wendy's Slogans & their impact on Wendy's Marketing Strategy - Canz Marketing (6)

Other Slogans

  • Now that’s better.
  • Quality is our recipe.
  • It’s better than fast food… It’s Wendy’s
  • The best burgers and a whole lot more
  • It’s waaaay delicious. It’s Wendy’s.
  • You can eat great, even late.
  • It’s better here.

What’s Common In All Of Wendy’s Catchphrases?

While you were reading all the slogans and catchphrases and wondering about your next juicy burger, did you notice a theme?

There’s something common in almost all of these phrases.

They’re either giving you a picture of their mouth-watering meals or escorting your imagination to the land of tastes.

And what else would a hunger-stuck folk need? For most of us, we’re sold on just that!

Wendy’s Marketing Strategy

Apparently, Wendy’s doesn’t only count on the slogans to stick to their targets’ minds. There are other marketing efforts they have been making, and those have paid off really well.

Let’s have a look at a few of those Wendy’s marketing strategies and efforts:

Attracting Millennials

Millennials form about 25% of the target market of Wendy’s. No wonder Wendy’s primary marketing strategy focuses on attracting millennials.

Read More: Ultimate Guide To Facebook Ads (Demographics And Age Ranges)

Chief executive Emil Brolick even once said, “We are extremely mindful of the importance of gaining traction with millennials.”

There is more than one way in which they are trying to grab the attention of their target market.

However, their social media campaigns are a vast source to attain that target for them.

Digital Marketing

Wendy’s is making headway with its stellar Digital Marketing campaigns that place the brand as the right choice in front of the target audience.

A post at Question Pro says Wendy’s social media campaigns depict the following features:

  • Playful

Experts say that Wendy’s is very mindful of whom they are targeting, and they understand their target audience really well. That’s how they get to use the specific elements that are bound to attract their target audience.

For instance, they use trolling that makes them funny. They can troll literally everyone ranging from their competitors to their consumers. That’s how they get viral.

  • Responsive

Their team is highly responsive to whatever their consumers say, good or bad. It could be a trolling conversation they would start, but they would leave no stone unturned to make it quick.

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That’s how they successfully engage their direct customers and many more.

  • Interactive

When it comes to communicating at Wendy’s, there are no yes, no questions and no yes, no answers.

They have known champs in iterating well with everyone who names them or has the potential to name-fame or name-shame them.

  • Consistent

Wendy’s understands the value of consistency better than anyone else. That’s why consistency makes it to the top of their priority list and marketing campaigns.

They make sure to keep their tone just the same all across their social media in each of the posts. This ensures that each message is coming from the same source.

Similarly, they make the best efforts to keep their consumers and prospects engaged alike by keeping their posting schedule consistent.

Bringing Innovation In Wendy’s Slogans, Menu, and other areas

Despite staying consistent in some aspects of their marketing strategy, Wendy’s understands that static is death.

Therefore, innovation is the Mantra wendy’s lives by and they show it frequently in several ways.

For instance, they keep experimenting with their menu items to be able to bring to adapt to the changing tastes of the target market. While a wide variety of individuals are turning to healthier food items, Wendy’s makes its menu items predominantly healthy.

Trying out a beef-free version of their hams is another example of the innovation they are working hard for.

The result?

Only time would tell!

But does that stop them from testing? NO!

All the more reason they have experimented with their breakfast launch and menu for a long time. The testing hasn’t ended, even until they finally launched their breakfast all across the nation.

Key Marketing Tidbits From Wendy’s

What’s the best part of their story, both for producers and consumers?

Their progress to keep bringing you more of what you want at it’s best!

Well, as mentioned earlier, Wendy’s hasn’t been making all the progress by accident. They transitioned from a small restaurant in Ohio to a chain of 6000+ restaurants around the globe in 50 years.

And their advertisement and choice of slogans have been a good part of making them famous (and wealthier of course).

Because Wendy’s slogans have it all; they are short and juicy, they are catchy and sound irresistibly tasty.

They did not stick to one motto or slogan. Evolution and adaptation helped them survive and thrive.

And these are the key marketing takeaways for anybody up for a short and quick but juicy marketing lesson.

Over To You, Folks!

And now, when this exciting timeline is over, let us hear which of Wendy’s catchphrases did you like the most?

Say you were born in 1969 and saw Wendy’s progress all along, which of the mottos and slogans would have caught your attention? And which of them would have influenced you to buy Wendy’s?

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Let us know in the comments 🙂

Also Read: 9 ways you can promote your business on a budget

FAQs

What is the Wendy's slogan? ›

It's Wendy's." The company's slogan, "you know when it's real," was introduced in 2010.

What is Wendy's marketing strategy? ›

Wendy's marketing is focused on mix and platforms. As much as we talk about diversified media mix and the rise of digital, the old ways are far from dead. TV remains one of the key advertising channels for restaurants, and it's one of the most tangible ways large brands aid local units.

What was Wendy's old slogan? ›

Quality is our recipe.

Not only is this the first slogan introduced in 1969, but it has been an equally popular catch phase throughout Wendy's history.

What is Wendy's theme? ›

Skit (Wendy's Theme) - song and lyrics by Wendy Williams | Spotify.

What are some catchy food slogans? ›

Famous Restaurant Slogans
  • KFC – It's finger lickin' good.
  • McDonald's – I'm loving it.
  • Subway – Eat fresh.
  • Fridays – In here, It's always Friday.
  • Pizza Hut – No one outpizzas the hut.
  • Wendy's – You know when it's real.
  • Applebee's – Eating good in the neighborhood.
  • Arby's – We have the meats.

Who does marketing for Wendy's? ›

Carl Loredo has served as Wendy's U.S. Chief Marketing Officer since April 2019.

Does Wendys have a TikTok? ›

Wendy's (@wendys) Official TikTok | Watch Wendy's's Newest TikTok Videos.

Why is Wendy's so good? ›

With their square, fresh, never-frozen burgers, Wendy's is a fast food icon. They have the beef, the chicken, the fries, and more. The Frosty beacons to all who can't decide between ice cream and a milkshake, and Wendy's is one of the few fast food joints that consistently offers salads.

What is the famous slogan? ›

"Jai Hind"

The term was adopted as a national slogan by Independent India. The Jai Hind postmark was also the first commemorative postmark of Free India. It was issued on the day of India's independence on 15 August, 1947. Today, "Jai Hind" is a salutation we hear at political meetings and even school functions.

What is a slogan in marketing today? ›

A slogan definition would be, "A catchphrase representing a product and a company, communicating the key message you want consumers to associate with your brand."

Who has the slogan Have it your way? ›

Back in the early '70s, the folks at Burger King developed an exceptionally successful ad campaign with the slogan, “Have It Your Way,” based on the fast-food chain's willingness to tailor orders to each individual's tastes and preferences.

Who had the slogan Where's the beef? ›

On January 10, 1984, an actress named Clara Peller demanded to know "Where's the beef?" during a commercial for Wendy's hamburgers and the pop culture world hasn't been the same since. "Where's the beef" instantly became a catchphrase, and Wendy's sales jumped 31 percent in a single year.

Which fast food restaurant is known for its slogan eat fresh? ›

Subway – Eat fresh.

Where did the Wendy's logo come from? ›

The Wendy's logo as we know it today was based on a young Wendy Thomas as well. Wendy described getting to skip school on the day that the chain's first restaurant opened. "My mom made my blue and white dress and she stuck my hair up in pigtails," she wrote. "And, boy, did I cry.

When did Wendy's turn red? ›

1978-1982: The Wendy's logo got a yellow background on the outside as well as a red slanting rectangle on the inside in 1978. The words “Old Fashioned” were re-aligned into the middle.

Which fast food is the oldest? ›

White Castle Sliders

in 1921. In addition to being credited with the invention of the hamburger bun, it is also officially recognized as the oldest fast-food chain in America. Founders Billy Ingram and Walter Anderson sold their small, square burgers (known as "sliders") for 5 cents.

Can food drive slogan ideas? ›

Food Drive Slogans
  • “Take a byte out of Hunger.”
  • “Hunger's Heroes”
  • “No matter how you say it, 'Hunger Hurts'”
  • “Providing better health by curing hunger.”
  • “Hunger–If only words could fix it.”
  • “The hungry are banking on you.”
  • “Bean counters against hunger.”
  • “Check Out Hunger.”

How do you create a slogan? ›

7 Steps to Make a Slogan for Your Business
  1. Start with your logo. Your slogan works hand-in-hand with your logo. ...
  2. Keep it simple. ...
  3. Use small words. ...
  4. Brainstorm a word list related to your business. ...
  5. Make it roll off the tongue. ...
  6. Use power words or phrases. ...
  7. Test your slogans.
4 Apr 2022

How do you create a food slogan? ›

Quick Tips To Write Creative Food slogans
  1. Keep it Short and Simple. A good food slogan is short and sweet. ...
  2. Make it Specific. A good slogan will get specific about the food itself. ...
  3. Use Alliteration. Alliteration is a great way to make your slogan more catchy and memorable. ...
  4. Use Humor. ...
  5. Include Your Location.
21 Dec 2021

How many followers does Wendy's have on Instagram? ›

Wendy's: 14.4 million social media followers.

Who is the Wendy's Twitter person? ›

Her efforts are squarely concentrated around the one and only Wendy. Tormey started at Wendy's five years ago, when Wendy's social presence was focused almost exclusively on Twitter.

How many followers does Wendys have on Twitter? ›

In the beginning of 2017, Wendy's had just over 1 million Twitter followers. The brand added 1.2 million new followers by the end of the year, bringing its fan count to 2.24 million.

What is Wendy's brand promise? ›

Food Quality. At Wendy's, high-quality food, produced responsibly and delivered transparently, is our promise to every customer. And we prioritize offering choices that suit the wants and needs of our customers while continuing to live up to our food vision, Fast Food Done Right.

Can you wear your hair down at Wendy's? ›

NO they do not have a hair color policy. Had rules in place hair should be natural or neutral. As long as you keep yourself clean it doesn't matter what color your hair is just always be dressed in uniform. No strict policy.

Why do Wendy's burgers taste different? ›

In the end, Wendy's researchers changed everything but the ketchup. They switched to whole-fat mayonnaise, nixed the mustard, and cut down on the pickles and onions, all to emphasize the flavor of the beef.

What is McDonald's slogan? ›

Over the past 13 years, “I'm Lovin' It” has gone on to become by far the longest-running McDonald's slogan in history.

What is Chickfila slogan? ›

"Eat Mor Chikin" is the chain's most prominent advertising slogan, created by The Richards Group in 1995. The slogan is often seen in advertisements, featuring Holstein dairy cows that are often seen wearing (or holding) signs that (usually) read "Eat Mor Chikin" in all capital letters.

What's Taco Bell's slogan? ›

But in 2012, Taco Bell's longest-standing slogan, "Think Outside the Bun," was replaced by the current, "Live Mas." It was a confusing move for some after the former had graced commercials and packaging for over 10 years. So why did the chain decide to change it up?

What is Burger King's slogan? ›

"Bigger, Better, Burger King!."

Why is McDonald's slogan I'm lovin it? ›

The appeal of “i'm lovin' it” spoke to the simple pleasures of everyday living in which McDonald's had a role to play. It reminded everyone that McDonald's was part of their lives and their culture and that McDonald's overall experience was one of warmth and a real slice of everyday life.

Who made im lovin it's slogan? ›

The song, originally written as a jingle for American fast food chain McDonald's, was produced by the Neptunes and is credited as being written by Pharrell Williams, Tom Batoy, Franco Tortora, and Andreas Forberger.

What is the slogan for Starbucks? ›

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

What is the slogan for Popeyes? ›

Popeyes introduces its “Love That Chicken from Popeyes" tagline.

What is the slogan for Pizza Hut? ›

The advertising slogan is currently "No one outpizzas the hut".

What is the slogan for Subway? ›

'Make it what you want'

The latest Subway slogan debuted in early 2018, aligning with a growing consumer need for individuality and customization. The chain always let customers build their own sandwiches, but now it promotes the fact that it can deliver a unique taste to every single diner.

What is the Panda Express slogan? ›

Here we present to you with the largest collection of restaurant slogans in an organized list.
...
Restaurant Slogans.
Brand NameSlogan
McDonald'sWe love to see you smile.
McDonald'sWhat we're made of.
Panda Express Chinese FoodGourmet Chinese Food
Panda Express Chinese FoodChinese for: Yummy.
92 more rows

What is Walmart slogan? ›

Walmart's slogan is “Save Money. Live Better.” The slogan represents Walmart's mission of offering low prices on quality items to its customers in order to help shoppers live better lives.

What is IHOP slogan? ›

The campaign includes a new slogan, "Eat up every moment," replacing the recent "Come together over breakfast at IHOP" line. The new tagline is meant to work for both the food cues as well as getting people to savor the special, everyday moments.

What was McDonald's old slogan? ›

You deserve a break today (1971)

"You deserve a break today" really tapped into that feeling, before dollar menus sent everyone to McDonald's for way too many meals.

What's the slogan for Skittles? ›

In this marketing campaign review, we'll discuss how Skittles uses its slogan "Taste the Rainbow" in unexpected ways to create insanely memorable advertisements that promote brand recognition.

What company has the slogan when there is no tomorrow? ›

FedEx – “When There Is No Tomorrow”

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