These 11 New Activewear Brands Will Easily Elevate Your Workout (2024)

These 11 New Activewear Brands Will Easily Elevate Your Workout (1)

It's time to upgrade your basic sports bra and leggings.

By Lauren Caruso

Whether you dread working out or view Equinox as your second home, there's no doubt that cute activewear provides a little added motivation for those park runs and at-home sweat sessions. And while we're all familiar with the Lululemons, Alo Yogas, and Nikes of the world, there's a new crop of emerging activewear brands on the market that deserves some attention—not just for their performance fabrics and smart designs, but also for the way they can change the way you work out.

"Similar to any occasion, when you put intention behind an outfit and you feel good in it, it instantly boosts your confidence and mood," says fitness instructor Tasha Franken, who has her own digital Pilates platform, T — F Studio. "Wearing a stylish workout outfit motivates me to want to work out more than throwing on an old T-shirt and sweats," she says.

With more and more new activewear brands on our radar, there seems to be an endless supply of gym outfit essentials that make us want to retire our go-to basic sports bra and simple black leggings. Amid this ever-expanding sportswear market, we’ve found the coolest pieces from new, emerging labels like Copenhagen-based 7 DAYS, influencer favorite SET ACTIVE, and sustainability focused OpéraSPORT. Ahead, the new activewear brands that'll become your new favorite go-tos.

New Activewear Brand: SET ACTIVE

An Instagram favorite, SET ACTIVE became a cult brand thanks to its ribbed sets that move with you—whether you’re working out or just running errands. The brand is so beloved on the Internet, with more than 400,000 followers on Instagram alone, that it's practically an influencer in its own right.

SET ACTIVE

Sportbody Bike Shorts

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SET ACTIVE

Sportbody Bike Shorts

These Sportbody bike shorts are a favorite among SET ACTIVE's most devoted fans for their sleek, smoothing fabric that wicks away moisture and helps keep you cool—even during an intense set of squats.

SET ACTIVE

Sculptflex Contour Bra

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SET ACTIVE

Sculptflex Contour Bra

For low- to medium-impact workouts, this contour bra is perfect. It doesn't feature an underwire but balances the sexiness of a sweetheart neckline with the structure of its under-bust seams. And is it cute enough to even wear on its own styled under a blazer? Absolutely.

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New Activewear Brand: HÉROS

HÉROS was founded in 2017 by stylist Joni Kilmurry, and it’s been a quiet favorite among editors and athletes alike since. The brand’s minimal, West Coast ethos plays out with neutral colors in elegant, understated silhouettes that reimagine what activewear should and could be.

These recycled polyester jersey leggings basically look like they came straight from a Jane Fonda 1982 workout video. Need we say more?

HÉROS

HÉROS Khaki 'The Biketard' Jumpsuit

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HÉROS

HÉROS Khaki 'The Biketard' Jumpsuit

What do biker shorts look like when combined with a unitard? Well, like HÉROS's biketard, of course. It gives you the best of both in one perfect army green package.

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New Activewear Brand: Le Ore

Though you’ve likely heard of luxury athleisure brand Bandier, you may not have seen its newest private label brand: Le Ore. The new line launched in 2021 amid the pandemic’s rise in quarantine athleisure, but it’s quickly become a staple in every gym, especially those that exist outside our livings rooms.

Le Ore

Le Ore Rimini Pant

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Le Ore

Le Ore Rimini Pant

These comfy pants are great for after your workout, too.

Le Ore

Le Ore Fiori Asymmetric Bra

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Le Ore

Le Ore Fiori Asymmetric Bra

This double-layer sports bra is made to turn heads.

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New Activewear Brand: Bandit Running

Founded earlier this year by members of an NYC run club who wanted to evolve the experience of running, Bandit is a community-first brand with technical fabrics and supportive designs that can be worn on and off the track. Their goal is to create pieces that work well for experienced runners, but also those of us who prefer to do light jogs around the park. Bandit Running is for everyone, regardless of your mile time.

Bandit Running

SUPERBEAM 3" Compress Short

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Bandit Running

SUPERBEAM 3" Compress Short

Compression shorts that won't budge are a workout must-have.

Bandit Running

Current Tank

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Bandit Running

Current Tank

Now 15% Off

Workout or not, this tank is an essential.

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New Activewear Brand: OpéraSPORT

Established in 2019, sustainable Copenhagen-based brand OpéraSPORT focuses on well-made, timeless pieces with an athletic twist. Not to mention, it also sells sleek blazers, luxe knits, and denim jackets to wear out after your sweat session that are the epitome of Scandi-girl cool.

OpéraSPORT

Short Sleeve Hana Rib Top

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OpéraSPORT

Short Sleeve Hana Rib Top

Pair it with bike shorts for your workout, then with a leather jacket for a night out.

OpéraSPORT

Rolando Unisex Sweatshirt

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OpéraSPORT

Rolando Unisex Sweatshirt

Can confirm: This is the softest sweatshirt ever.

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New Activewear Brand: Matek

Matek's sporty pieces seek to make outdoor exercise and low-impact activity more manageable, and it's one of our favorite eco-friendly activewear brands. Its brand ethos is also centered on inclusivity with sports bras that are nursing friendly, and the kind of model age-range unheard of in the activewear space.

Matek

Serval Squared Sports Bra

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Matek

Serval Squared Sports Bra

A square-neck bra with a supportive racer-back is always a good idea.

Matek

Jerboa Short

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Matek

Jerboa Short

These bike shorts are made from a soft, stretchy recycled nylon.

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New Activewear Brand: Abercrombie YPB

Abercrombie is having a renaissance recently, and the newest iteration of the brand looks nothing like it did in the early 2000s. A particularly exciting development is the brand's first activewear line ever, YPB, Your Personal Best. Not only does it have the sleek and monochromatic pieces that are seriously trending right now, but it also comes in sizes XXS to 2XL—plus, a Curve Love fit—with prices ranging from $29 to $100.

Abercrombie YPB

Corset Squareneck Tank

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Abercrombie YPB

Corset Squareneck Tank

The best thing about this compression tank is that you can wear it with jeans too.

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Lauren Caruso

Lauren Caruso is a freelance writer, consultant, and digital media strategist that splits her time between NYC and Los Angeles. She has more than ten years of experience within the publishing industry with a focus on fashion, beauty, and lifestyle, with tenures at Refinery29, Allure, and The Zoe Report.

These 11 New Activewear Brands Will Easily Elevate Your Workout (2024)
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