Restaurant Instagram Marketing in 2020 (Including 5 Great Examples) (2022)

Restaurant Instagram Marketing in 2020 (Including 5 Great Examples) (1)

In our recent article Restaurant Marketing Ideas: The Top 31 Ideas to Grow Your Restaurant in 2021 we covered various digital marketing strategies to promote your restaurant. This article is a deeper dive into the specifics of restaurant Instagram marketing.

Instagram is the perfect platform for restaurants to gain exposure. It is well known for being a place where people share photos and videos of food and is commonly used by people searching for their next place to eat.

Restaurant Instagram marketing has also been a lifeline for the industry during the Covid-19 pandemic. Many people have spent more time scrolling through social media, which has made it vital for restaurants to have an Instagram presence to boost business during lockdown.

The key to success is developing a marketing strategy to build your audience and then encourage them to visit your restaurant.

In this article, we have gathered some of the best tips available to help you create a powerful restaurant Instagram marketing plan of your own, as well as highlighting some of the best accounts in the business.

Table of Contents

  • 1 Take Great Photos, Use Stories, and Post Often
  • 2 Interact with Followers
  • 3 Develop a Strategy for Hashtags
  • 4 Use the Right Influencers and Food Bloggers
  • 5 Partner with Relevant Businesses
  • 6 Run Enticing Competitions
  • 7 Think Like a Restaurant Instagram Marketer
  • 8 Consider Using Paid Advertising
  • 9 Borrow Inspiration from Restaurants You Love
    • 9.1 Shake Shack
    • 9.2 Ruya London
    • 9.3 Ribalta Pizza
    • 9.4 Borough Market
    • 9.5 Nusr-et
  • 10 Wrapping up Instagram Marketing Tips

Take Great Photos, Use Stories, and Post Often

The most crucial part of your restaurant Instagram marketing strategy is to post great content frequently on both your profile and your stories. Consider posting daily on your profile and updating your story multiple times throughout the day.

While this sounds daunting, bulk-preparing content allows you to get a whole weeks’ worth of posts done in a short amount of time. You then don’t have to worry about it until the following week.

To effectively prepare content in bulk, you first need to collect a large selection of photos. Take behind the scenes pictures of your staff and food, and don’t forget to include user-generated content.

For those who are new to restaurant Instagram marketing, user-generated content includes any photos, videos, text or audio posted by users online or on social media platforms.

You can then use a third-party scheduling tool like Later or Autogrammer to schedule and automatically publish posts. These tools will simplify the way you run your restaurant marketing campaign because you don’t need to be online multiple times a day to manually upload the posts.

Alternatively, you can use a simple content calendar spreadsheet to store what you will post each day and then add it to Instagram manually.

Restaurant Instagram Marketing in 2020 (Including 5 Great Examples) (2)

If you want to keep some spontaneity, you can still add time-sensitive posts as they occur and just push back your previously scheduled content.

Interact with Followers

Social media is all about engaging with people. Restaurants with effective strategies are often those that are actively involved with their audience. This will help you build relationships that could lead to more revenue, as well as increase your reach on the platform.

You can interact with followers by replying to comments on your pictures. Keep an eye out for questions from Instagram users and be ready to answer them. You can even respond to general comments where appropriate.

(Video) 7 Instagram Tools To GROW Your Restaurant Instagram | Restaurant Marketing 2022

Instagram also allows you to engage with your users via the direct messaging feature. Make sure that you monitor your inbox and respond to messages promptly and in a helpful way. Research shows that 71% of customers are more likely to visit a restaurant if they respond to their messages quickly.

Using Instagram’s live feature has also become an important part of restaurant marketing. As the name suggests, ‘going live’ lets you broadcast to your Instagram followers in real-time on your stories.

This means that you can give your followers a behind the scenes look into your restaurant. You can also get your staff involved so that your customers can get to know them and be encouraged to try your restaurant.

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Image: Hans Vivek/Unsplash

Another way to increase interaction is to share customers’ Instagram stories. Whenever a user tags you in an Instagram story, you will see the option to reshare it. Doing so has several benefits, including building a relationship with the person who created the post and giving your audience more content.

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You can also use user-generated content on your main Instagram profile.

We all know that people love to take photos while eating out. If you can gain permission to use these images, you’ll get access to a ton of free content to share.

Finding user-generated content is easy. Your Instagram profile has a section that shows you all the posts you have been tagged in. Also, consider searching for #[yourrestaurantname] to see if people have posted without tagging you.

Once you have identified great user-generated content, just send each user a DM saying you appreciate the post and that you’d love it if you could share the content. Make it known that you are happy to provide credit via a tag. You’ll likely find that most Instagram users are more than happy for you to share their posts.

Develop a Strategy for Hashtags

One of the easiest ways to expand your Instagram audience is with hashtags. These help your restaurant show up when people search for keywords related to your restaurant.

Instagram allows you to use up to 30 hashtags on a single post. Consider making a list of the ones most relevant to your restaurant and reusing them when appropriate.

The most effective hashtags for your restaurant will likely be ones related to your local area. Using these tags means that people searching for restaurants are more likely to see your Instagram posts.

You can also use ones associated with the type of food you serve, those related to publications or bloggers hashtags, or relevant trending hashtags.

There are two ways to find hashtags. The easiest is to look at the accounts of restaurants and food bloggers in your area and see which ones they are using.

Alternatively, when you search for a hashtag on Instagram, it highlights a list of related hashtags.

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(Video) 5 Restaurant Marketing Strategy Tips | Hindi | (Social Media)

Use the Right Influencers and Food Bloggers

Instagram influencers can help you build your reach on the platform. If you can convince someone with a large following to post about your restaurant, you will inevitably increase your audience.

There are a lot of influencers. The key is to find the ones that are the best fit for your business.

Don’t just look at follower count. While you should consider audience size, the right audience is the most crucial factor.

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Image: Maddi Bazzocco/Unsplash

For example, instead of prioritizing a nationwide account with hundreds of thousands of followers, you may be better off partnering with local bloggers even if the total number of followers they have is far fewer.

The Brooklyn Foodie account in the screenshot below, for example, is probably a better choice for restaurants in Brooklyn than a larger account that targets the whole of New York.

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Going for small accounts has another benefit—the exposure costs far less. If you can find hobbyist bloggers with medium-sized followings, you may find that a free meal at your restaurant and a tag on one of your posts is enough to get them on board.

Try reaching out to several bloggers in your area to see what you can find. Beyond follower size, here are other things to look for:

  • Quality of posts. Is the blogger going to be able to show off your restaurant in the best possible way?
  • What is the audience interaction like? If they have a large following but almost no interaction, it could point to an uninterested audience or fake followers.
  • Previous content. Consider whether the other posts they share are ones you would be happy having your restaurant associated with.
  • Pin Stories with Useful Information

On Instagram, it is possible to pin stories to your profile. You can use this feature to provide information about important updates relating to your restaurant. For example, you could give information about your menu or how people can order takeaways.

Remember that people can swipe up on Instagram stories and be sent to a link of their choosing. Use this feature to direct people to a relevant webpage.

A great example of this feature can be seen on Five Guys’ Instagram feed below. They have pinned stories about their Spotify playlist, information about ordering food, and added eye-catching images of their burgers.

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Partner with Relevant Businesses

Partnering with non-competing businesses is another way to grow your restaurant’s Instagram audience. You could join up with other restaurants to create joint dishes. Or, you could partner with a related company, such as breweries, coffee shops, bakeries, or local festivals.

Once you have created these posts, you share them on your respective Instagram accounts in the hope that existing followers of one brand will go on to follow the account of the collaborator. This is a great way to reach new customers.

Run Enticing Competitions

Many restaurants use competitions to grow their audience. While they can be effective, the downside is that audiences have probably seen hundreds of Instagram contests in their life. This means that making yours stand out can be difficult.

(Video) Instagram Marketing For Restaurants: Reviewing Restaurant Instagram Accounts

Consider offering as generous a reward as you can. It should be at least enough to cover a full meal for two people. Anything less and you will put some of the financial burden on the winners, which makes your prize significantly less attractive.

Running the competition is easy. Create a post on Instagram with an image of your food and then include the instructions in your description. This should make it clear what your prize is, how people can enter, and the deadline.

The most common way for people to enter is to follow your account, like the photo, and then mention a friend in the comments. By including all three steps, you ensure that you are increasing the exposure of your restaurant, not just advertising to existing followers.

Think Like a Restaurant Instagram Marketer

It is one thing to have an Instagram account with plenty of great content and lots of followers, but how do you convert this into creating loyal customers?

Typically, the way you drive conversion through social media is via links. For example, a link to your menu can help people find out more about your restaurant and make a decision to eat there. Or a link to your reservation platform will make it easy for people to book a table.

Instagram makes it difficult for you to add links to your content. You can only add one to your profile, and it’s impossible to add links to posts.

Even if you add the URL in text form, Instagram doesn’t have a copy and paste feature, so visitors are left having to type out your address into their browser—something that most people are unlikely to do.

The good news is there is a workaround. Products like Link Tree or Link In allow you to add a single link to your profile that takes people to a webpage that connects to all the content mentioned in your posts.

Below is the Link In profile for Shake Shack. The image shows the page visitors are sent to when they click on the profile link. Users can then click on the image that corresponds to the post with the content they want to see.

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Consider Using Paid Advertising

One of the most effective Instagram marketing tools is paid advertising. Simply put, this refers to the process of paying to post content on Instagram to reach a wider and more targeted audience.

Businesses typically use Instagram marketing to increase brand awareness and direct traffic to their website. Remember, Instagram is a visual social media platform. This means that you need to use eye-catching photos with the accompanying text to reach potential customers.

One of the great benefits of Instagram advertising is that it also comes with an all-in-one tool to create consistent ads across multiple social media platforms. Better yet, you can use Instagram’s pre-made formats to create engaging ads to reach your restaurant marketing goals.

Just in case you weren’t already convinced about paid advertising for your next restaurant Instagram marketing campaign, it is also an extremely cost-effective way to reach new customers. In 2021, Instagram’s Cost Per Click (CPC) ranges from $0.40 and $0.70. Not only does this take clicks into account, but also likes, comments and shares.

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Image: Georgia de Lotz/Unsplash

Borrow Inspiration from Restaurants You Love

Our final tip is to follow restaurants with social media strategies you love. Look at the types of photos and stories they share, the tone of their Instagram bio, their hashtags, and the type of links they include.

You don’t want to copy other businesses, but keeping an eye on successful restaurants can help you spot new Instagram marketing trends and techniques early. All you have to do is add some of these restaurants to your Instagram feed where you will have a constant source of inspiration.

(Video) 10 PRACTICAL Restaurant Instagram Tips

Here are five restaurants we think are doing a great job at Instagram marketing that you can start following for ideas.

Shake Shack

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Shake Shack does plenty of the things mentioned on this list, and that makes it an excellent choice for restaurant Instagram marketing inspiration. It has:

  • Daily images of a wide variety of content, including food, user-generated content, and restaurant updates.
  • It uses Link In to add a list of links to relevant content. It directs users to these links in the image description.
  • It partners with organizations such as Coachella and the charity No Kid Hungry.

Ruya London

Restaurant Instagram Marketing in 2020 (Including 5 Great Examples) (13)

Ruya London proves that even high-end restaurants can benefit from a well-planned Instagram marketing strategy. Here is what they do well.

  • The account mixes up images of food with staff profiles to help tell the story of the restaurant.
  • It uses lots of relevant hashtags targeting location-specific keywords, cuisine specific keywords, trending keywords, and influencer keywords. The hashtags are related to each post.
  • There is plenty of content from local influencers and food-bloggers.

Ribalta Pizza

Restaurant Instagram Marketing in 2020 (Including 5 Great Examples) (14)

Ribalta Pizza is a New York-based Pizza Restaurant. Here are some effective tactics they use:

  • The description asks people to “Tag us to be featured.” This is an excellent way to generate content they can share. It may also encourage people to share posts about the restaurant.
  • The account has a ton of information about the restaurant in the pinned stories section.
  • Many of the posts include a phone number followers can use to order takeaway pizza.

Borough Market

Restaurant Instagram Marketing in 2020 (Including 5 Great Examples) (15)

Borough Market is a food and drinks market in London. While not technically a restaurant, its Instagram account has a ton of great food-related content to entice potential customers.

  • The descriptions on the Borough Market account are often long and contain useful information for followers to interact with. For example, the post in the image above includes a recipe.
  • Many of the posts have calls-to-action, whether to follow other Instagram accounts, click on links, watch stories, or join Facebook groups.
  • The account interacts with its community a lot by sharing and reposting stories and images.

Nusr-et

Restaurant Instagram Marketing in 2020 (Including 5 Great Examples) (16)

Nusr-et is the restaurant owned and run by internet sensation Salt Bae. As you’d expect, it has an excellent Instagram account, and there is plenty you can learn from it even if you don’t have quite as many followers.

  • The restaurant is continuously updating its Instagram stories. In the screenshot above you can see that it has posted more than once an hour in the 24 hours prior. Most of the content is simple videos that appear to be recorded and uploaded directly without much editing.
  • The owner frequently interacts with high-profile guests, and he is excellent at encouraging them to post about the restaurant. This shows the benefits of going the extra mile for guests.
  • The Instagram account produces a lot of different types of content, such as images of the restaurant preparing food, the owner going about his day-to-day life, and pictures of guests at the restaurant.

Wrapping up Instagram Marketing Tips

Although Instagram is a great way to promote your restaurant, it’s not the only tactic you should use. Having a great website optimised for search engines, using a mobile app, and creating an effective offline strategy can also help you increase sales. If you’d like to learn more about these marketing ideas, check out this list of 31 restaurant marketing ideas you can use to grow your business in 2021.

Restaurant Instagram Marketing in 2020 (Including Five Great Examples for Inspiration)

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FAQs

Why is Instagram good for restaurants? ›

IG is the best platform for restaurants because it is visual. People are more inclined to scroll through pictures than articles, menus, and words. People don't want to see just a thing – they want to see the thing in use.

How do you market on Instagram 2020? ›

Top 10 Instagram Marketing Strategy Tips for 2020
  1. Optimize Your Instagram Bio. ...
  2. Create a Content Calendar for Instagram. ...
  3. Experiment with Curated Content. ...
  4. Incorporate Relevant Hashtags. ...
  5. Leverage Instagram Stories. ...
  6. Give IGTV a Chance. ...
  7. Get Instagram Influencers on Board. ...
  8. Widen You Reach With Instagram Ads.
6 Jan 2020

How do restaurants grow on Instagram? ›

How To Master Restaurant Marketing On Instagram
  1. Create a Restaurant Hashtag #️⃣
  2. Use Food & Drink Social Media Holidays 🗓
  3. Stick to a Feed Colour Palette 🎨
  4. Create Story Highlights 📱
  5. Create a Memorable and Unique Brand Symbol 💡
  6. Partner With Influencers & Food Bloggers 🤳
  7. Run Competitions & Giveaways 🎁
1 Mar 2022

How do you target restaurant owners on Instagram? ›

Here are a few tips to optimize your posts to target small business owners:
  1. Treat the hashtags as keywords. Use secondary keywords as captions for your posts.
  2. While selecting keywords, think from your target audience's perspective. Use hashtags that they are more likely to use. This gives your posts better visibility.
5 Mar 2021

How often should a restaurant post on Instagram? ›

Post often.

The more you post, the more likely people are to see your content, and therefore, your restaurant. As a rule of thumb, I aim for one post a day. You can always post more or less often than that, but avoid posting photos too close together (space out photos by at least 4 hours).

How many people use social media for restaurants? ›

36 percent of U.S. diners follow restaurants on social media, and 39% of that group mainly do so to help determine if they want to dine in or order food from the restaurant. 89 percent of U.S. diners have a social media account.

How effective is Instagram for marketing? ›

With over 800 million unique monthly users on Instagram, marketing on the platform is absolutely worth it. Not only does this give your brand an additional channel to use when interacting with your audience, but many have also found success with direct purchases through the platform.

What are the benefits of Instagram marketing? ›

Instagram marketing benefits for small businesses
  • Benefits of Instagram marketing for small business.
  • Increases Brand awareness. ...
  • Increase website traffic and SEO rankings. ...
  • Saves your time. ...
  • Lead generation happens at a low cost. ...
  • Boosts content marketing. ...
  • Increase in sales. ...
  • Provides you better audience insight.
1 Oct 2021

How has Instagram changed the restaurant industry? ›

Throw in the fact that Millennials dine out more than any previous generation, Instagram has become the newest approach to digital marketing for restaurants. “Instagram and social media are word-of-mouth marketing for the digital era and can help build a chef's rep and clientele,” explains Miguel Andrade in Wired.

How do you style food on Instagram? ›

Here are some tips for arranging your food:
  1. Don't arrange all foods the same way. ...
  2. Choose the right surface. ...
  3. Think like an artist. ...
  4. Avoid lighting from the front. ...
  5. Instead, light from the side. ...
  6. Watch for harsh shadows. ...
  7. Use soft, diffused light. ...
  8. Use natural light whenever possible.
31 May 2022

How do I promote my food business on Instagram? ›

20 Creative Instagram Restaurant Marketing Ideas
  1. Show off popular dishes and drinks. ...
  2. Introduce new items. ...
  3. Reward posts from customers. ...
  4. Feature posts from customers. ...
  5. Take them behind the scenes. ...
  6. Participate in a “takeover” ...
  7. Use hashtags. ...
  8. Create Instagram stories.
13 Mar 2019

How many times should you post on Instagram a week? ›

How often to post on Instagram. It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

How do you get more local followers on Instagram? ›

How to Get Local Followers on Instagram
  1. Use Geotags.
  2. Use Local Hashtags.
  3. Team Up With Local Influencers.
  4. Do a Local Giveaway.
  5. Partner With Other Local Businesses.
  6. Run Local Ads.
  7. Add Your Location to Your Profile.
15 Jan 2020

How do I find entrepreneurs on Instagram? ›

In this article, we have listed six Instagram accounts every entrepreneur should follow to gain some great insights while still enjoying social media.
  1. Gary Vaynerchuk. ...
  2. Grant Cardone. ...
  3. 6amSuccess. ...
  4. Danny Tran. ...
  5. Forbes Magazine. ...
  6. European Innovation Academy.
8 Jan 2020

How do you find a small business on Instagram? ›

Supporting small businesses on Instagram

With the new "Support small business" sticker on Instagram, people can easily show their love for businesses in Stories. They can mention businesses directly in the sticker to give their followers a preview of the account.

How do I increase my impressions on Instagram? ›

Here are the 10 powerful ways you can do that:
  1. Find your optimal posting times.
  2. Experiment with videos.
  3. Host contests or ask questions to encourage engagement.
  4. Curate user-generated content.
  5. Tell Instagram Stories.
  6. Go live on Instagram.
  7. Use Instagram ads.
  8. Post less.

What time is best to post on Instagram? ›

Is there a best time to post on Instagram?
  • Monday: 6 AM, 10 AM, 10 PM.
  • Tuesday: 2 AM, 4 AM, 9 AM.
  • Wednesday: 7 AM, 8 AM, 9 AM.
  • Thursday: 7 AM, 8 AM, 11 PM.
  • Friday: 5 AM, 1 PM, 3 PM.
  • Saturday: 11 AM, 7 PM, 8 PM.
  • Sunday: 7 AM, 8 AM, 4 PM.

What is the new Instagram algorithm 2022? ›

2022 changes to the Instagram algorithm

In 2022, Instagram re-introduced the ability to see your feed chronologically, as well as the ability to view a curated list of recent posts from your favorite accounts. Find more details on the latest Instagram feed viewing options here.

How restaurants are using social media? ›

Around 63 percent of restaurants, use social media to help advertise their brand. Capturing the attention of potential guests is no small task, and while social media management may seem overwhelming to your already packed schedule, quick and easy tools like Sprout Social or Hootsuite can help you get the word out.

How does social media help a restaurant? ›

Social Media Engagement Builds Brand Loyalty and Trust

In a similar vein to encouraging reviews, social media can help to build brand loyalty. Customers like to reward the brands that post a good selection of user-generated content, even if you have to post negative reviews.

What social media do restaurants use? ›

The three social media platforms every restaurant should be on are: Facebook, Instagram, and Twitter. Facebook – 49 percent of people search Facebook to find restaurants. Twitter – Compared to other industries on Twitter, Twitter users have the highest engagement with restaurants.

What Instagram ads are most effective? ›

Image or carousel ads are typically most successful for this goal since it's easy to portray your message to users who are on-the-go and may be scrolling through Instagram quickly.

What are 3 specific goals that a business may have to advertise on Instagram? ›

One thing to be aware of is that Instagram ads only work with the following goals:
  • Brand awareness.
  • Reach.
  • Traffic (for clicks to your website or to the app store for your app)
  • App installs.
  • Engagement (for post engagement only)
  • Video views.
  • Conversions (for conversions on your website or app)
23 May 2022

What is the best way to advertise on Instagram? ›

Summary: How to Advertise on Instagram in 2021
  1. Open Facebook Ads Manager.
  2. Choose your objective.
  3. Select your target audience.
  4. Choose “Instagram” as the placement.
  5. Set up your budget and schedule.
  6. Choose an ad format.
  7. Publish the ad.
  8. Track your performance.
24 Mar 2022

What is the most popular content on Instagram? ›

Top Content on Instagram in 2022: six main trends
  • Videos. Stories. Effects. Live streams with guests.
  • Real Life.
  • Posts with text on carousel.
  • Instagram page design.
  • Cooperation with micro influencers.
  • Social media as a shopping platform.
9 Jun 2022

Why is Instagram the best social media platform for business? ›

Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers. It's visual, simple and it's attracting the younger generations more than other social media platforms. Instagram can go beyond just visuals.

What is Instagram best used for? ›

Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for both followers and non-followers, as long as your account is public. Users can interact with your content via likes, comments, shares, and saves.

What is the advantages and disadvantages of Instagram? ›

Comparison Table for Advantages And Disadvantages of Instagram
Advantages of InstagramDisadvantages of Instagram
Increased market opportunitiesNot work in all types of operating systems
Gets connected with other social mediaImage theft issue
Impressive filtersAdvertisement can be false
Help in earning
4 more rows
17 Jun 2022

Is food popular on Instagram? ›

Instagram is not only the place to showcase food, food is the most photographed subject you'll find there. The top food hashtags of 2020 were #Food, #FoodPorn, #Yummy, #Foodie, and #Delicious. Instagram is the place to be to showcase food. As of February 2021, #food alone accounted for 430 million Instagram posts.

How does social media impact the food and hospitality industry? ›

Hospitality industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hospitality industry can interact with consumers before, during, and after the vacation experience.

How social media has affected food industry? ›

Social media affects the restaurant industry in ways stretching from customer loyalty to public reputation. Photo-sharing and review sites increase the need for restaurants to not only offer delicious food, but aesthetically appealing plates and great service as well.

How do you write a caption for food? ›

100 Food Captions For Instagram
  1. I lost some weight once, but I found it again in the fridge.
  2. I love pizza. ...
  3. I just want someone to look at me the way I look at food.
  4. Sorry—I'm in a relationship. ...
  5. Sugar, spice, and everything nice.
  6. My milkshake brings all the boys to the yard.
  7. Home is wherever I'm with food.
28 Jul 2022

How do restaurants increase social media sales? ›

Here we have revealed the 7 restaurant social media secrets to attract customers and increase business for your restaurant.
  1. Sharing of Images. ...
  2. Running Campaigns and Contests. ...
  3. Geo-targeted Ads. ...
  4. Blogging. ...
  5. Having a Google Plus Presence. ...
  6. Being Consistent. ...
  7. Reciprocate, Reply and Reach Out As Much As Possible.

How can I promote my restaurant business? ›

Restaurant marketing strategies
  1. Ask for reviews. The power of online reviews is undeniable, and customers are almost always happy to leave them. ...
  2. Respond to reviews. ...
  3. Send out an email newsletter. ...
  4. Turn your Facebook business page into a community. ...
  5. Loyalty programs. ...
  6. Local SEO. ...
  7. Invest in paid ads. ...
  8. Start a blog.
14 Jan 2015

How can I make my restaurant popular? ›

Useful Tips To Attract More Customers To Your Restaurant
  1. Promote Yourself on Social Media.
  2. Offer Free WiFi.
  3. Provide Live Music.
  4. Use Email Marketing.
  5. Sign up With Online Ordering and Food Delivery Apps.
  6. Give Away Gift Cards.
  7. Use Social Media Influencers.

How do food businesses use Instagram? ›

How Do You Market & Promote Food on Instagram?
  1. Go to settings, and select account.
  2. Tap 'switch to professional account'.
  3. Pick a category that best describes your business.
  4. Select business, and you're all set up!
4 Aug 2021

How often should Restaurants post on Instagram? ›

4. How often should I post to Instagram? We recommend posting on the platform at least once a day, and this can vary in the kinds of Instagram posts. If not slightly more.

How do I promote my food business on Instagram? ›

20 Creative Instagram Restaurant Marketing Ideas
  1. Show off popular dishes and drinks. ...
  2. Introduce new items. ...
  3. Reward posts from customers. ...
  4. Feature posts from customers. ...
  5. Take them behind the scenes. ...
  6. Participate in a “takeover” ...
  7. Use hashtags. ...
  8. Create Instagram stories.
13 Mar 2019

How do you sell food on Instagram? ›

How to use Instagram to sell your food in 2020
  1. Let's start with an amuse-bouche: talk to your followers. ...
  2. Moving on to a glass of the house red: use your hashtags wisely. ...
  3. For a starter, we have: maintain good photo quality. ...
  4. The main course: work to get accounts with a large following like food bloggers involved.

What makes a good social media post? ›

Keep your content and social posts positive (not to be confused with happy), and ensure they're easy for your audience to consume. And look to add images, videos and CTAs to increase your content's effectiveness - and drive measurable results.

How do restaurants increase social media sales? ›

Here we have revealed the 7 restaurant social media secrets to attract customers and increase business for your restaurant.
  1. Sharing of Images. ...
  2. Running Campaigns and Contests. ...
  3. Geo-targeted Ads. ...
  4. Blogging. ...
  5. Having a Google Plus Presence. ...
  6. Being Consistent. ...
  7. Reciprocate, Reply and Reach Out As Much As Possible.

How can I promote my restaurant business? ›

Restaurant marketing strategies
  1. Ask for reviews. The power of online reviews is undeniable, and customers are almost always happy to leave them. ...
  2. Respond to reviews. ...
  3. Send out an email newsletter. ...
  4. Turn your Facebook business page into a community. ...
  5. Loyalty programs. ...
  6. Local SEO. ...
  7. Invest in paid ads. ...
  8. Start a blog.
14 Jan 2015

How does social media help restaurants? ›

One of the most important reasons a restaurant should have social media accounts is communicating with customers. Social media allows you to keep in touch and build a personal connection with your customers.

Videos

1. Top 10 Restaurant Marketing Strategies That WORK | Start A Restaurant Food Business
(Wilson K Lee - How To Open A Restaurant / F&B Shop)
2. How To Market Your Restaurant on Social Media | Food Business/Restaurant Marketing Strategies
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4. Best Marketing Campaigns of the Last Decade: 2010 - 2020 - Digital Uncovered
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5. Make $$$ Creating Videos for Trendy Restaurants
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6. The BEST Way To Advertise On Instagram In 2022 (SECRET)
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Author: Patricia Veum II

Last Updated: 12/16/2022

Views: 5515

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Author information

Name: Patricia Veum II

Birthday: 1994-12-16

Address: 2064 Little Summit, Goldieton, MS 97651-0862

Phone: +6873952696715

Job: Principal Officer

Hobby: Rafting, Cabaret, Candle making, Jigsaw puzzles, Inline skating, Magic, Graffiti

Introduction: My name is Patricia Veum II, I am a vast, combative, smiling, famous, inexpensive, zealous, sparkling person who loves writing and wants to share my knowledge and understanding with you.