Legacy Marketing on LinkedIn: #hiring (2024)

This week Team Legacy is at the Experiential Marketing Summit live in Las Vegas. We’re leaving with less cash but more insights and inspiration! 🚀 Legacy’s Jill Bass Benson shared a few Day 2 #EMS2024 takeaways, including how we can make our marketing efforts more meaningful and impactful. Here's what we learned from keynote speaker Alyson Griffin, Head of Marketing for State Farm. Move beyond "random acts of marketing." Aim to add value over time. All campaigns should clarify:1.What your brand stands for2.Who your target audience is (Identify their stage in the funnel)3.How you want them to feel (Can you move them?)Trending topics included:·Sustainability in events, echoing T-Mobile's innovative approach·The power of community in event creation, as showcased by Figma's Config, harnessing community feedback to design a 10,000-person conference ·Cutting costs without cutting impact, highlighted by L’Oreal's strategic budget management for larger-than-life eventsIn a world where experiences define us, these insights help illustrate why experiential marketing is invaluable in our mix. Now, it's over to you—What was your top takeaway from the ExperientialMarketing Summit? 💡#ExperientialMarketing #Sustainability #BrandExperience #BrandActivation#MarketingInsights #ExperienceLegacy #EMS2024 #IndustryConference

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Happy Earth Day! 🌍 Today, we celebrate our planet and the steps we're taking towards a more sustainable future. At Legacy, we're proud to highlight our eco-conscious clients and programs making a real difference, like our ongoing "Corona Protect Our Beaches" initiative.The “Corona Crusher” is hitting the road for a fourth year of helping the planet, one bottle at a time. In partnership with the Glass Recycling Foundation, coronausa is sharing their sustainability initiative and providing consumers with a way to instantly recycle glass in bars and restaurants. From Corona to L&W to Knauf to Absolut (and more), sustainability is at the heart of many of our clients’ production processes and programming. We are honored to partner with so many brands that have been ahead of the curve in terms of sustainability and in their collective mission to create a cleaner, greener world for future generations. 💚The Corona Crusher will be in 16 markets across the US in 2024. Formore information, visit https://bit.ly/3PwosrM.#EarthDay #ProtectOurBeaches @ChooseGlass @StrategicMaterials #Sustainability #EcoFriendlyBrands #ExperienceLegacy#BrandActivation #BrandExperience

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Headed to Vegas for the annual Experiential Marketing Summit? We'd love to meet up! Contact us here or: Jill.Benson@legacymarketing.com - let's grab a drink or a coffee and chat. #EMS2024 #ExperienceLegacy #BrandActivationAgency #BrandExperienceAgency www.legacymarketing.com

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Legacy is once again headed to EMS. Jill Benson from Team Legacy would love to meet up, grab a coffee, a co*cktail (or a mocktail) and chat all things brand experience. Connect with Jill on Linked In or: Jill.Benson@legacymarketing.com. We hope to see you there, cheers! #EMS2024 #ExperienceLegacy

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It's not just food and beverage brands that benefit from trial and sampling. Consumers crave in-person experiences and the opportunity to try out health, beauty and fitness products. Let Legacy take your beauty brand off the shelf and on the road for a unique, memorable customer interaction tapping all the senses. #BrandExperience #BrandActivation #BeautySampling #ProductTrial

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Legacy’s Head of Creative, April Quealy, was recently interviewed for the latest issue of "Amplify," the world’s leading sonic branding magazine. Aprilspecializes in creating unforgettable experiences and powerful content for spirits, hospitality, beauty and luxury lifestyle industries. The article was also featured in "Creative Boom,"one of the UK's leading magazines dedicated to the creative industry, and April’s contribution was highlighted:"Two experts in the space – William Grant & Sons global creative content manager Fabiano Latham and Legacy Marketing head of creative April Quealy – also shed light on the state of sonic branding in the alcohol industry in Amp's latest Amplify issue: "The Sound of Alcohol".In the issue, Latham explains how sound is a crucial asset in the content creation realm for alcohol brands, while Quealy makes the point that brands investing in sound will not only stand out but appear more authentic to consumers, delving into how sound is key in rounding out the sensorial experience of drinking and highlighting how activating the senses can secure consumer connection." Check out more great content from Amplify and Creative Boom: https://lnkd.in/gb6c9U-Q https://lnkd.in/dHYvRJXReach out to Legacy to meet April and learn how we can connect your brand with the right audience in new and authentic ways. #ExperienceLegacy amp sound branding, Bjorn Thorleifsson, Creative Boom, Abbey Bamford april quealy

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Trendspotting: A re-cap of all the hot products and cool innovations that stood out at this year's Expo West. #ExperienceLegacy

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We're #hiring a new Creative Project Manager in Chicago, Illinois. Apply today or share this post with your network.

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Couldn't make it to Expo West this year? Follow our series on the top trends and experiences from the leading trade show in thenatural, organic, and healthy products industry. We'll share our favorite new snacks, innovations, and more. #ExperienceLegacy #ExpoWest2024 Matt Klein

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