Investor (2024)

Who is an Investor?

An investor is an individual that puts money into an entity such as a business for a financial return. The main goal of any investor is to minimize risk and maximize return. It is in contrast with a speculator who is willing to invest in a risky asset with the hopes of getting a higher profit.

Investor (1)

There are many types of investors out there. Some invest in startups hoping that the company will grow and prosper; they are also referred to as venture capitalists. In addition, there are those who put their money into a business in exchange for part ownership in the company. Some also invest in the stock market in return for dividend payments.

What is Investing?

The act of putting money into a business or organization to earn a profit is called investing. With a small business, an investor takes on the additional risk of making little to no profit as the business may or may not succeed. However, with a publicly traded company, there is a wealth of information available on the company’s financial position that will allow the investor to make a more calculated decision and enter and exit the market as they please. In the U.S, the Securities Exchange Commission (SEC) regulates the investment risk in publicly traded companies.

Types of Investors

1. Retail or Individual Investor

A retail or individual investor is someone who invests in securities and assets on their own, usually in smaller quantities. They typically buy stocks in round numbers such as 25. 50, 75 or 100. The stocks they buy are part of their portfolio and do not represent those of any organization.

However, many individual investors make trades based on their emotions. They let fear and greed dictate the stocks they buy. It is not the most optimal way to trade as stock markets are incredibly volatile, and it is often hard to predict the direction in which the stock will move.

2. Institutional Investor

An institutional investor is a company or organization that invests money to buy securities or assets such as real estate. Unlike individual investors who buy stocks in publicly traded companies on the stock exchange, institutional investors purchase stock in hedge funds, pension funds, mutual funds, and insurance companies. They also make substantial investments in the companies, very often reaching millions in dollars in value. The institutional investor is not the beneficiary of the earnings from the investment, but the company as a whole act as a beneficiary.

However, according to the UK’s HM Revenue and Customs Office, an institutional investor can either invest on behalf of others or in their own capacity. If they invested using their account, then they would not be considered an institutional investor. While some people own their shares, others own them through institutional investors who invest their money in other savings or investment accounts.

For example, a portion of many people’s paychecks is given to a pension fund each month. The pension fund uses the money to buy other financial assets to earn a profit. In this case, the pension fund is an institutional investor as they are buying shares on behalf of the people who invested their money in the fund.

Since institutional investors buy securities and financial assets at a much greater scale than their retail counterparts, they often exert a significant influence over the financial markets and the economies of nations. They are also a major source of capital for companies that are publicly listed on the stock exchange.

Individual vs. Institutional Investors

The two types of investors differ in a number of ways, including:

1. Access to resources

Institutional investors are very large companies and can take advantage of numerous resources such as financial professionals to oversee their portfolio on a daily basis, allowing them to enter and exit the market at the right time. Individual investors need to do the same on their own through research and available data.

2. Decision-making

With institutional investors, the investments are usually overseen by different individuals in the organization. For example, the board of directors makes the decision-making process more challenging as people are likely to propose different ideas on what trades to make. As an individual investor, you are your boss and the sole decision maker when it comes to buying and selling shares.

3. Identifying investment opportunities

Since institutional investors are able to access a large number of resources and capital, they are privy to investment structures and products available before anyone else. By the time investment opportunities reach from the hedge fund or private equity funds to the individual investor level, the rest are able to use second-hand investment strategies that have already been implemented by the large institutions.

Additional Resources

Thank you for reading CFI’s guide on Investor. To keep learning and advancing your career, the following resources will be helpful:

Investor (2024)

FAQs

How to answer investor questions? ›

It's important to stay calm when answering tough questions from investors. Getting defensive will only make the situation worse. Instead, try to see the question from their perspective and provide a thoughtful answer. Before meeting with investors, make sure you do your homework.

How do you respond to an investor? ›

Responding to Emails with Investors
  1. Respond. I would say that anecdotally over half of the time I reply to an outreach asking further questions, I hear nothing back. ...
  2. Show you are interested. ...
  3. Answer the question. ...
  4. Clarify how the investor can be supportive beyond money.
Jun 20, 2023

Why do Shark Tank investors talk about pre-money valuation? ›

Why do Shark Tank investors talk about pre-money valuation? It helps them decide how much ownership to take with their offer.

What questions does Shark Tank ask? ›

Top 5 Questions from 'Shark Tank' and How to Ace Them
  • What Are Your Sales? ...
  • What Is the Cost of Goods Sold and Your Profit Margin? ...
  • What Is Your Valuation and How Did You Arrive at It? ...
  • Who Is Your Target Market? ...
  • What Are Your Customer Acquisition Costs?
Dec 31, 2023

What an investor wants to hear? ›

Investors will want to see information that indicates the current financial status of the business. Usually, they will expect to see current reports such as a profit and loss statement, a balance sheet and a cash flow statement as well as projections for the next two or three years.

What are 5 questions you should ask when investing? ›

5 questions to ask before you invest
  • Am I comfortable with the level of risk? Can I afford to lose my money? ...
  • Do I understand the investment and could I get my money out easily? ...
  • Are my investments regulated? ...
  • Am I protected if the investment provider or my adviser goes out of business? ...
  • Should I get financial advice?

What not to say to investors? ›

So here are 9 things not to do when talking to investors.
  • Talk About Exits. ...
  • Be Oblivious and Don't Listen. ...
  • Ask for an NDA. ...
  • Say: “I have no competitors.”

What is a good sentence for investor? ›

He's a shrewd investor and refineries make money. We will continue working to maintain investor confidence.

How do you politely turn down an investor? ›

A hard no would be, “thank you, but we are not interested in your investment.” A soft no would say “thank you for your interest, but we don't see a fit at this time.”

How much is a business worth with $1 million in sales? ›

The Revenue Multiple (times revenue) Method

A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.

Do sharks really invest their own money in Shark Tank? ›

The sharks are venture capitalists, meaning they are "self-made" millionaires and billionaires seeking lucrative business investment opportunities. While they are paid cast members of the show, they do rely on their own wealth in order to invest in the entrepreneurs' products and services.

How much do Shark Tank investors ask for? ›

Typically, an entrepreneur will ask for an amount in exchange for a percentage of ownership. For example, an entrepreneur might ask for $100,000 from the Sharks in exchange for 10% ownership of the company. From there, the Sharks begin to determine whether it's properly valued.

What is the #1 product in Shark Tank history? ›

Bomba Socks, my partners that I met on Shark Tank, are the most successful product ever invested in. Shark Tank history. And here's the best thing about David Randy. They had absolutely no knowledge about manufacturing, about fashion, and definitely about socks.

Do sharks get paid in Shark Tank? ›

It's important to note that while the sharks are paid to be on the show, the money they invest in the entrepreneurs' companies—if they choose to do so—is all their own. The money that Shark Tank investors offer is their own money and is not provided by the show.

How do you prepare for an investor interview? ›

As with an interview for any job, make sure you do plenty of research about the company before you go. See what they have done well in the last few years, along with focusing on the parts that they could improve on. Make sure you're aware of what their portfolio consists of and what kind of investments they focus on.

How do you solve investment questions? ›

When working on investment word problems, you will want to substitute all given information into the I = Prt equation, and then solve for whatever is left. You put $1000 into an investment yielding 6% annual interest; you left the money in for two years. How much interest do you get at the end of those two years?

How do you prepare for an investor meeting? ›

5 Top Tips to Prepare for an Investor Meeting
  1. Know Your Investor. ...
  2. Craft a Powerful Pitch for Upcoming Events. ...
  3. Compile Essential Financial Documents. ...
  4. Showcase Your Value Proposition. ...
  5. Prove Business Scalability and Growth Potential in Presentations Events.
Jan 31, 2024

Top Articles
Latest Posts
Article information

Author: Catherine Tremblay

Last Updated:

Views: 5966

Rating: 4.7 / 5 (67 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Catherine Tremblay

Birthday: 1999-09-23

Address: Suite 461 73643 Sherril Loaf, Dickinsonland, AZ 47941-2379

Phone: +2678139151039

Job: International Administration Supervisor

Hobby: Dowsing, Snowboarding, Rowing, Beekeeping, Calligraphy, Shooting, Air sports

Introduction: My name is Catherine Tremblay, I am a precious, perfect, tasty, enthusiastic, inexpensive, vast, kind person who loves writing and wants to share my knowledge and understanding with you.