HB Wealth's 12-Year Succession Plan: A CEO's Perspective (2026)

The Evolution of HB Wealth: A Succession Story

The world of registered investment advisors is abuzz with the perennial challenge of succession planning. With a majority of firms lacking a concrete strategy, the story of HB Wealth stands out. Founded in 1989 by two ex-CPAs, the firm has navigated leadership transitions and grown into a $32 billion powerhouse.

A Unique Succession Plan

Personally, I find the 12-year succession blueprint crafted by co-founder Andy Berg intriguing. It's not just about finding a successor; it's a meticulous process of grooming, collaboration, and gradual transition. This approach ensures stability and continuity, a rare feat in an industry often disrupted by leadership changes.

What makes this strategy fascinating is its long-term vision. Berg's plan allowed for a seamless leadership transition, with Thomas Carroll taking the helm in 2024. This stability is a testament to the power of forward-thinking and strategic planning.

Equity Sharing: A Key to Success

HB Wealth's commitment to broad equity distribution is noteworthy. They believe in empowering leaders and advisors across the firm, creating a sense of ownership and loyalty. This approach, combined with a fee-only wealth management model, has attracted and retained top talent.

In my opinion, the firm's ability to navigate equity sharing while maintaining control is impressive. They've managed to secure minority investments from New Mountain Capital and TPG Growth without compromising their core principles. This balance is crucial for long-term sustainability.

Growth and Expansion

The firm's growth trajectory is remarkable, expanding to six states and thousands of clients. Their focus on organic growth through client referrals and digital marketing is commendable. However, I believe their acquisition strategy, while selective, will be pivotal in their future expansion.

One thing that immediately stands out is their commitment to a 100% W-2 employee model. This approach, though potentially limiting, ensures a unified culture and consistent service. It's a bold statement in an industry where independent contractors are common.

Looking Ahead

HB Wealth's future looks promising, with a focus on client retention and strategic acquisitions. Their capital structure, backed by minority investors, provides stability. However, the need for additional capital in a rapidly evolving industry is a constant consideration.

In conclusion, HB Wealth's journey is a testament to the power of long-term planning and a unique leadership transition strategy. Their focus on equity sharing and fee-only services sets them apart. As they continue to expand, their ability to maintain their core values while adapting to market demands will be crucial.

HB Wealth's 12-Year Succession Plan: A CEO's Perspective (2026)
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