Globo's Centennial: A Bold Leap into the Future of Global Entertainment
It's been a century since Globo, the Brazilian media giant, first began its journey, and they're celebrating with a renewed focus on global expansion and innovative content. At the recent Mipcom event in Cannes, Globo unveiled a series of exciting partnerships and projects that signal a bold move into the future. But what exactly does this mean for the future of entertainment? Let's dive in.
At the heart of Globo's strategy is a commitment to adapting and evolving, moving beyond traditional telenovelas to embrace diverse forms of entertainment and business models. This includes forging international partnerships and co-productions, as well as expanding their format sales.
Format Frenzy: Selling Stories Across Borders
One key strategy is format sales, where Globo is seeing significant success. Angela Colla, Globo's Head of International Business and Co-productions, highlighted this as a crucial area of growth. For example, Globoplay has teamed up with Anonymous Content for a U.S. version of "The Others," a drama exploring themes of intolerance. The format has already been sold to Germany and Greece, demonstrating the global appeal of Globo's storytelling.
Further deals include a partnership with Turkey's Ay Yapim, which has seen the revenge saga "Leyla" (based on the telenovela "Brazil Avenue") go global. Additionally, Globo has sold the format for "All the Flowers" to Greece and secured a deal with Portugal's SIC network for "Pages of Life."
Co-productions: Joining the Global Conversation
Another major focus for Globo is international co-production. This allows them to collaborate with leading creatives and companies worldwide, enriching their content and expanding their reach. Ron Leshem, creator of the original "Euphoria," is joining forces with Koby Gal Raday and Ilda Santiago’s Janeiro Studios and Globoplay to produce "Paranoia." The producers describe the series as a mix of "Black Swan" and "Whiplash," with the feel-good vibes of "Queen's Gambit" and the impact of "Euphoria."
Globo is also partnering with Fox Entertainment Studios to develop and produce an original English-language Christmas movie set in Brazil. This collaboration aims to authentically reflect Brazilian culture and traditions, including their unique Christmas celebrations. In addition, Globo and BBC Studios have signed a co-production deal for a docuseries set in the Amazon rainforest.
But here's where it gets controversial... Globo's strategy also involves co-production arrangements with Telemundo Studios, Beta Film, Fremantle, and Gaumont USA. These collaborations are designed to diversify their content offerings and reach new audiences.
New Shows, Big Impact
Globo's new shows are making waves. "Perfect Days," a Globoplay original series, has become the most-watched original series on the platform since its premiere. Another series, a remake of a classic 1980s telenovela, achieved a massive audience share during a pivotal moment. The company's commitment to quality and diverse storytelling is evident in these successes.
Globo's Vision: Storytelling for a Global Audience
Angela Colla emphasized Globo's dedication to quality storytelling and representing the best of Brazilian culture. Their approach includes diverse content, genres, and business models, including finished content, scripted and unscripted formats, and co-productions.
And this is the part most people miss... Globo's success is a testament to its ability to adapt, innovate, and connect with audiences worldwide. They are not just producing content; they are building bridges, sharing stories, and shaping the future of entertainment. What do you think about Globo's strategy? Do you think their approach to co-productions and format sales will be successful? Share your thoughts in the comments below!
