Global Product And Branding Licensing Agency | IMG (2024)

In partnership with Mon Chateau, Guy Fieri’s Flavortown brand announces the launch of three new cookware lines featuring breakthrough technology

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Today, Guy Fieri’s Flavortown brand announced the launch of three new lines of cookware that will be available for sale this year in the United States and Canada. Flavor and fun will be the focus of all products across the assortments and all of them will be manufactured without potentially harmful chemical coatings (PFAS, PTFE, PFOA) that are prevalent across many of the products on the market today. The partnership was facilitated by Flavortown’s licensing representative IMG.

First to market will be his Laser Titanium line up of hard anodized cookware featuring a safe non-toxic cooking surface. This new, innovative, patent-pending technology is sure to disrupt the industry by inviting consumers to enjoy a healthier, non-stick cooking experience without the worries of potentially harmful chemicals. This cookware isn’t just beautiful, it’s more versatile and designed to last. The line is three times harder than stainless steel, making it safe to cook with metal utensils and is oven safe up to 700 degrees!

“It's not just about what you cook, it's alsohowyou cook,“ said Fieri. “With my new chemical-free Laser Titanium Flavortown cookware, you’ll be on the road to cookin' with flavor, style, and safety in mind. With this real deal cookware in your kitchen, you are on your way to Flavortown!"

Later this year Fieri will also launch a stainless-steel line featuring pioneering micro-pressure lids that will lock in flavor, as well as a fun, creative ceramic line with a pop of color. Manufacturing partner, Mon Chateau’s CEO, Ed Cooper said, “We are thrilled to partner with Guy Fieri and his Flavortown brand to help democratize flavor by providing consumers exciting new technologies to enhance their cooking experience.”

Guy Fieri’s Flavortown Laser Titanium cookware will be available this spring at launch partners Amazon and Macy’s. The assortment will be offered in full 10-piece and 12-piece cookware sets, as well as individual items like skillets, sauté pans, stock pots, saucepans, griddles, woks, and Dutch ovens. Retail prices will range from $39.99 for individual pieces up to $349.99 for sets.

Guy Fieri is represented by WME, part of the Endeavor network alongside IMG.