Email Marketing Guide for Hotels & Hospitality - MailerLite (2022)

The hotel industry took a big hit during the pandemic. As the world slowly returns to normal, the hotel industry has become more competitive than ever.

With fewer travelers looking for rooms, hotels must find smart, budget-friendly ways to connect with potential customers. Email marketing for hotels is the answer. With an ROI of $42 per dollar spent, email marketing delivers stronger results than social media, direct mail, search and television ads.

Email is by far the best digital marketing channel to promote your hotel, nurture future guests, up-sell and cross-sell rooms, and keep in touch with past guests long after their stay.

In this hotel email marketing guide, we'll show you how to use the power of email to increase your hotel revenue and growth.

7 steps to set up email marketing for hotels

Email marketing is such a broad term, and it can be hard to know where exactly to begin.

When you follow these steps, you’ll have a rock-solid hotel email marketing strategy in place that’ll get your rooms occupied year-round.

1. Implement an email signup form

The first step to growing your revenue with hotel email campaigns is actually having a list of subscribers that want to receive your emails.

Check the data you already have. Look at your hotel records or property management system to see if you already have customer email addresses. If you do, you can import them to your email list.

Do make sure that you have permission to email them before doing so (check this GDPR and email opt-ins post to see how to legally go about this). Opting-in also helps your email deliverability by ensuring their email address is correct and that it reaches their inbox.

Want to learn more about how to grow a high-quality email list? We've got a guide for that too!

How to grow a high-quality email list

To collect new subscribers, you need a signup form.

With email software, you can create a signup form in just minutes. Ask for as little information as possible (stick to an email address and optionally a name), this will heighten the chances of people filling out your form.

You want to integrate the signup form on diverse spots on your website. The footer and contact page are great to start with, but also a pop-up form can boost subscriptions.

Do follow-up with a confirmation email that tells your new subscribers that they subscribed to an email list.

Here's an example of an embedded form on the website of Gramercy Park Hotel.

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If you have specific landing pages (for example for various hotel locations), you can use different signup forms that are each attached to a specific subscriber group. These groups can be used to send location-specific hotel email campaigns.

Whether online or offline, make sure to give visitors a reason to sign up for your hotel email list.

Examples of incentives for new subscribers:

  • Early check-in

  • Discount on their first hotel night

  • Chance to win a hotel voucher

  • Exclusive deals and promotions

  • Members-only information

  • Invitations to events hosted in your hotel

  • Early access to discount rates

  • Hotel upgrades

  • Guide to all the hotspots in the surrounding location

2. Personalize by segmenting subscribers

You could batch and blast the same hotel newsletter to your entire email list, but then you’d miss out on the huge potential email marketing has to offer.

When you personalize each email, you’ll get the most out of email marketing and enjoy the best results from your efforts.

(Video) The state of Email Marketing today

Look at your email subscriber list and think about how to make each email relevant and personal.

A simple way to make your emails more personalized is to segment your subscribers. Segmenting means simply grouping subscribers by the characteristics they share.

Learn more about subscriber segmentation in this ultimate guide.

Email marketing for hotels: A complete guide to filling rooms

For example, you can segment people by whether they are leisure or business travelers, the type of room they booked, how many people in total checked-in or the total amount of money spent during their last visit.

By integrating existing customer data into your emails, you make each message more valuable and increase the likelihood of a customer taking action.

Let’s say someone stayed with you last summer. In late spring, you can send a summer-themed email, like Blue Moon Hotel, to inform guests about various offers during the season. To reward recurring visitors you can also offer a discount on their stay.

From: Blue Moon Hotel

Subject: You’re Missing Out On Summer In SoBe!

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3. Send the right email at the right time

When you cast a wide net, you tend to catch a lot of low quality fish. The same goes for email marketing. Sending the same generic email to everyone on your list, is like casting a wide net. Without personalized email funnels, the quality of customer journey decreases.

Basic email funnels can be broken down into 4 stages:

Awareness: People are meeting and getting familiar with your brand.

Consideration: Readers are actively researching hotels and comparing them.

Decision: Time to convince them to choose you.

Follow-up: Keep the conversation going after a sale and nurture a long-term relationship.

What type of email you send to your subscribers should depend on which stage of the customer journey they’re on. For example, emails with discount offers in the subject line should only be sent to subscribers in the decision phase. Whereas review requests and pre-arrival emails belong in the follow-up phase.

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You can use automation to ensure each email is delivered at the right stage for each subscriber.

We know that social media influences the decision of travelers worldwide.

Through email, you can drive more traffic to your social media posts and grow your following.

With this marketing channel, you’ll have a direct path to the customer without depending on a social platform (and its algorithm) to reach your customer.

We explain how email marketing and social media work together for good in this in-depth guide.

How email marketing and social media work together for good

You could simply add social media buttons at the bottom of your emails and encourage visitors to follow or share your content.

Or, host a contest to gather more social followers. Hotel Danubius gives away a wellness weekend in Hungary. All that their readers need to do to enter is "like" the hotel on Facebook.

From: Danubius Hotels Group

Subject: Win a Wellness Weekend for Two

(Video) Top 10 Email Marketing Courses 2022 (Free Courses)

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Psst, cool social media feature!

MailerLite customers can integrate their favorite social media posts in their newsletter super quickly. In the editor, you’ll find a special social content block that directly embeds a Facebook, Instagram, Twitter or LinkedIn post in the email.

5. Gain trust with customer ratings

People nowadays trust reviews as much as personal recommendations.

Reviews are a major factor influencing hotel profitability and email is the perfect channel to use if you want to collect more online feedback.

In fact, 80% of reviews originate when brands send follow-up emails urging customers to leave a review after their purchase.

Use this tactic to get customers to leave reviews on third-party websites and increase your hotel visibility.

Reviews tell other customers how other people experienced their stay, and help you to improve how your hotel operates. Surveys such as the NPS (Net Promoter Score) are ideal to find out how likely people are to recommend your hotel to friends and colleagues.

Here's what Deirdre McGlone, the hotelier we mentioned earlier, said about the NPS:

We use the Net Promoter Score as one of our key questions in measuring guest feedback. On a scale of 1 to 10 we ask our guests: “How likely are you to recommend Harvey’s Point?” The average score is usually between 9.5 and 10.

You don't win awards without satisfying customers, and the NPS score gives you an accurate reading of current customer satisfaction.

Want to easily add a survey to your emails?

With MailerLite, you can easily embed NPS surveys within your email. Because readers can vote directly from the email, more people will answer, as it only takes a second click on the score.

Airbnb automatically asks each guest after their visit how they would rate their stay. This helps to create an overall rating for hosts. However, they also ask for feedback on their support.

Here's an email from Airbnb that asks subscribers how they can improve their customer support. All the reader needs to do is click the number that reflects the likeliness.

If you’re not seeing a lot of responses to your survey, experiment with offering a small reward for each completed survey. This can motivate readers to take part.

From: Airbnb

Subject: We’d love your feedback

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6. Send follow-up emails

It's easier to get former customers to stay at your hotel again than it is to acquire completely new customers.

This is why post-check or follow-up emails are important to add to your hotel email marketing.

After a customer has checked out from your hotel, you can send them a post-stay email that:

  • Thanks the customer for their stay

  • Encourages hotel guests to visit again

  • Invitation for a loyalty program with special offers and discounts

  • Benefits and rewards points

You shouldn't stop here though. Engage with the customer regularly by sending them personalized emails about special events and promotions.

Do keep an eye on the frequency of these emails.

A common mistake that most brands make is that they send too many emails to their subscribers.

Best case, you should limit your frequency to two emails per week.

Your post-check emails can be automatically sent when you use email automation. Automated emails are automatically sent when, for example, a certain amount of time has passed or a trigger is activated.

How do you use email automation in your hotel newsletter campaigns? Learn how to save time by setting up an automation workflow in this guide.

Email marketing for hotels: A complete guide to filling rooms

Examples of activated triggers are:

  • A link in an email is clicked

  • A customer behaves in a certain way (e.g. engages with an email)

With email automation, you can automatically send out an email 3 days after the checkout date (if you’ve imported this customer information into your email tool). This makes your work a lot simpler!

(Video) Mailerlite Review: Happy Customer

Look at this example of Suiteness. This regular newsletter could have easily been a targeted automated email.

The first line of the email says “We get it, not every vacation can be a grand vacation in Hawaii.” Imagine if this email was targeted at people who just visited Hawaii, probably spent a few bucks and were now suggested to plan a summer staycation—current, helpful and relevant!

From: Suiteness

Subject: Consider a staycation

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7. Track your campaigns

The final step to nailing your hotel industry email marketing strategy is tracking important metrics such as your email open and click-through rates.

According to our data on the travel industry, the average open rate is about 25.88% with a click-through rate of 3.33%.

These figures give you a way to benchmark your performance. Your goal should be to first reach these figures and then surpass them with higher clicks.

However, the ultimate goal of your newsletters is to increase your conversion rates. There's little point in aiming for higher open rates and click-through rates when few subscribers are converting and making bookings for their future stay.

Use the data from individual campaigns to see what’s working and what’s not, then take these learnings to refine your future content and improve your hotel email marketing statistics.

Hotel email marketing campaigns we think you’ll love

Now that you're familiar with how to set up your hotel email marketing strategy and what emails will get more people to stay at your hotel, let’s look at some effective email marketing templates we think you’ll love.

But before we do, it's easy to get started with a newsletter design for your email campaigns. You can either start from scratch with our easy-to-use drag and drop editor or customize one of our ready-made templates to suit your marketing needs.

Still wanting ideas on newsletter designs? Check out our guide on how to design emails hotel guests will read.

How to design emails people will read

Moving on, these are our favorite hotel email marketing best practices.

1. Hotel award nominations with Hotel Drisco

Hotel Drisco shows that you can use your email list for more than just promoting your offers.

They leveraged their existing subscribers to get more votes in a hospitality industry contest.

Sure they’re asking their readers for a favor, but it also shows that the hotel is worthy of an award nomination.

From: Hotel Drisco

Subject: We’ve Been Nominated – 2018 Condé Nast Traveler’s Readers’ Choice Awards

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2. Breath-taking images with VRBO

Don't the images in this email take your breath away? When your hotel is based in a location that’s worth showing off, do so!

Images in a newslettercan get people to take action. It's one thing to talk about the destination, it's another thing to show your subscribers exactly what their temporary home and surroundings will look like.

One look upon the email below can immediately make you imagine what a great time you could have at these beautiful locations.

From: VRBO

Subject: Gang’s all there! Plan your group’s summer getaway

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3. The very best with Hotel Sir

This email from Hotel Sir is not only beautifully designed (we love the pastel newsletter colors), it’s also informative and useful for hotel guests and regular visitors.

The newsletter shows what events are happening in September, gives information about how to make the most out of Berlin art week and ends with a Barcelona fact you probably didn’t know before.

From: Sir Hotels

Subject: Dancin' in September

(Video) How to Create a Successful Email Marketing Playbook Strategy
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4. Straight-forward action taking with Kimpton

What's the first thing you notice about the email below?

From: Kimpton Hotels & Restaurants

Subject: Warm up to the idea of a cozy winter getaway with a Kimpton you love + 25% off

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It's probably the 25% discount, right?

Kimpton shows us that your emails don't have to be long—not when you know exactly what you want your subscribers to do.

In this email, the short copy and straightforward call-to-action (CTA) clearly show that the hotel wants you to book a room by January 21st. Simple, straightforward and effective.

This kind of time-limited offer is a perfect CTA that adds a sense of urgency to your subscribers. It forces them to take action before they miss out on a good deal. Learn more about creating other types of CTA that work in our comprehensive guide.

How to create a call-to-action (CTA) that works

5. All-in-one with Seaview Hotel

We love the design and email content from the Seaview Hotel. The British hotel does a great job of treating the customer to last-minute getaway offers, as well as informing the reader about local events and hotel news.

From: Seaview hotel

Subject: Midweek Getaway - Only £279.00 per couple

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6. A whole lot of art at Volkshotel

Hotels these days have become much more than just a place where people come to stay.

Look at Volkshotel, a hotel in Amsterdam. It used to be the headquarters of the newspaper "Volkskrant" before it got turned into an artsy hotel with cozy hideouts and huge hangouts.

Their newsletters look like a high-quality piece of art, which makes sense, as they host a lot of art-related events. In the newsletter below, they announce their September highlights.

From: Volkshotel

Subject: September Highlights

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Why wait? Start your hotel newsletter now

Email marketing is one of the best ways to improve your hotel marketing strategy. It can not only boost customer retention but can also help you to acquire new customers and increase their spending.

Your hotel email marketing strategy should begin with growing your list and getting the right hotel email campaigns in place.

Always send subscribers valuable content specific to their needs. The more personal, the better your email results will be.

Use email marketing to send practical information and pre-arrival reminders. After a stay, you can collect feedback and stay top of mind by saying thanks or inviting guests to your loyalty program.

Don't forget to automate your emails to lower the amount of manual labor you need to do. With an email tool, automation hotel campaigns are easily set up.

Little effort, major results!

Are you using any of these 7 steps in your hotel email marketing strategy?

Create your first hotel campaign in minutes!

Our free plan includes everything that you need to get started like drag & drop editors, customizable templates, easy signup forms, email automation, landing pages, 24/7 customer support and much more.

Sign up free

FAQs

How emails can be used for marketing in hotel? ›

Email is by far the best digital marketing channel to promote your hotel, nurture future guests, up-sell and cross-sell rooms, and keep in touch with past guests long after their stay. In this hotel email marketing guide, we'll show you how to use the power of email to increase your hotel revenue and growth.

What are the 5 Ts of email marketing? ›

We all know that content marketing can help build your brand, drive customer engagement and increase revenue. But in order to be truly effective, follow the “5 Ts”: Tease, Target, Teach, Test and Track.

What are the 4 types of marketing emails? ›

4 Types of Successful Email Marketing Campaigns for Small...
  • Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters. ...
  • Acquisition Emails. ...
  • Retention Emails. ...
  • Promotional Emails.
Oct 10, 2018

What are the types of emails commonly received at hotel? ›

Pre-Arrival Emails That Build Trust (and Get Upsells!)
  • the Confirmation Email. The “confirmation email” is the first email that we all expect to receive after booking a hotel. ...
  • the Preference Email (or Upsell) ...
  • the pre-arrival Reminder Email.
Aug 31, 2020

What are the 2 types of email? ›

There are two main types of email service providers to choose from: Email clients and Webmail.

What are the 5 elements of an email? ›

You can make it easier on your recipients by making sure your business emails include these five essential elements.
  • A Concise, Direct Subject Line. ...
  • A Proper Greeting. ...
  • Proper Grammar, Correct Spelling. ...
  • Only Essential Information. ...
  • A Clear Closing.

How can I improve my email marketing? ›

15 ways to improve your email marketing campaigns
  1. Segment your email lists. ...
  2. Make sure your emails are mobile friendly. ...
  3. Consider text-only emails – or not using image-based emails. ...
  4. Have email come from a real person (as opposed to 'noreply'). ...
  5. Make your subject line compelling and to the point. ...
  6. Personalize your email.
Apr 18, 2016

Is email marketing still effective? ›

Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.

What is the best email marketing tool? ›

The 6 Best Email Marketing Software of 2022
  • Best Overall: Mailchimp.
  • Best for Automation: ActiveCampaign.
  • Easiest to Use: MailerLite.
  • Best All-in-One Marketing Suite: Hubspot.
  • Best Affordable Option: Moosend.
  • Best for E-commerce: Drip.

What are three best practices for ensuring that your email marketing strategy is effective? ›

How to improve your email marketing campaigns:
  • Use split testing.
  • Be a storyteller.
  • Use CTAs to introduce users to your funnel.
  • Incorporate welcome emails.
  • Send relevant content.
  • Segment your list.
  • Measure results.
  • Consider email frequency.
Jan 23, 2019

How do you start a marketing email? ›

The following five steps can get you started with email marketing:
  1. Choose an email marketing provider. The first step toward building an email marketing strategy is finding a provider that works best for your business. ...
  2. Establish your goals. ...
  3. Build your contact list. ...
  4. Plan and execute your first campaign. ...
  5. Test and refine.
Apr 20, 2020

What is email marketing and example? ›

Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this. A restaurant, for instance, might send an email to customers on their birthdays offering 50% off an entree.

What is an email marketing template? ›

Email marketing template is a pre-made template that gives marketers a starting point for their email. Templates are often referenced when marketers don't want to start from scratch and build out an email wireframe with custom coding from the ground up.

What is proper email format? ›

How To Format an Email Message. Your email message should be formatted like a typical business letter, with spaces between paragraphs and no typos or grammatical errors. Don't mistake length for quality—keep your email brief and to the point. Avoid overly complicated or long sentences.

What is the format for email writing? ›

FAQs on Email Writing Format

The subject in an email should state what your email is about. Do not use long sentences when writing the subject. Use simple vocabulary and place the most important words at the very beginning of the subject.

How do you write an email to a guest? ›

Here you include the most important details of the reservation:
  1. Your logo,
  2. Name of the guest.
  3. Dates booked.
  4. Type of room booked.
  5. Price and what's left to pay.
  6. Your contact information.
  7. Link to online check-in, online payment, or reservation modification when relevant.
  8. Call to action to follow your property on social media.

Why is email important in the hospitality industry? ›

Email is one of the key ways of communicating with guests. Hoteliers can ask for feedback on a stay at the hotel, send out promotional and marketing material as well as carry out other customer relationship management (CRM) actions.

What is marketing in a hotel? ›

Hotel marketing is an umbrella term, which refers to the various marketing strategies and techniques that hotels use, in order to promote their business and make a positive impression on customers. Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests as possible.

What is the purpose of using a mass email list in the hospitality industry? ›

Email marketing for the hotel industry is essential for building repeat business and earning the business of new travelers. With email marketing, you can get the best return on your marketing investment while better targeting your subscribers with offers and information that is relevant to them.

Which email is best? ›

Gmail is the overall best email service. Outlook is good for multiple app integrations. Yahoo has good spam blocking capabilities. Zoho Mail is the best option for home businesses.

What are the 3 styles of email? ›

3 Important Types of Email Marketing
  • Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more. ...
  • Transactional Emails. ...
  • Behavioral Emails.

What are 4 important parts of an email? ›

The 4 Essential Parts of an Email
  • The subject line. Arguably the most important component of the email, the subject line is the deciding factor in whether your message is read or deleted. ...
  • The salutation. The start of the email sets the tone for the main body. ...
  • The bit in the middle. ...
  • The ending.
Feb 10, 2013

What makes an effective email? ›

Emails, like traditional business letters, need to be clear and concise. Keep your sentences short and to the point. The body of the email should be direct and informative, and it should contain all pertinent information. See our article on writing skills for guidance on communicating clearly in writing.

How do you start and end an email? ›

Starting an email: We normally write a comma after the opening phrase. We start a new line after the name of the person we're writing to. Finishing an email: We normally write a comma after the closing phrase. We start a new line to write our name at the end.

What is the best day to send email marketing? ›

The three best days to send out emails are Tuesday, Wednesday, and Thursday. Data analysed from 10 different studies indicated that Tuesday reigns supreme for shooting out marketing emails. Emails sent on Tuesday have the maximum number of open rates, resulting in a better CTR and higher site traffic.

Is email marketing worth it 2021? ›

The simple answer is yes. When done correctly, email marketing can be a highly effective way to communicate with customers and should be a staple of almost any small business marketing strategy.

How do I get email leads? ›

How do you get email leads the right way?
  1. Identify your target audience. The first step in getting leads for your email marketing campaign is to identify your target audience. ...
  2. Create an irresistible offer. ...
  3. Leverage social media. ...
  4. Keep subscribers engaged with valuable content. ...
  5. Use personalization to reel them in.

Is email marketing Easy? ›

Email marketing is not a complicated process but it's a process that requires a lot of A/B testing to find out how to best communicate with your subscribers in a way that is beneficial for them and for your business goals.

Which email is most professional? ›

The most professional way to setup an email address is to use your first name and last name without numbers. For example, john.smith@domain.com. You can also use just your first initial or last initial such as johns@domain.com or jsmith@domain.com.
...
Should you use a free email address?
  • Gmail.com.
  • Outlook.com.
  • Yahoo! Mail.
May 30, 2022

How can I send 10000 emails? ›

6 easy steps to send bulk emails from Gmail
  1. Step 1: Connect your Gmail account. ...
  2. Step 2: Create your email list. ...
  3. Step 3: Create a sequence. ...
  4. Step 4: Compose your email. ...
  5. Step 5: Upload the list in CSV format. ...
  6. Step 6: Send or schedule the email.
Feb 1, 2022

What in your opinion are the top 5 best email marketing practices? ›

Email Marketing Best Practices
  • Don't purchase contact lists.
  • Avoid using 'No-Reply' in the sender's email address.
  • Stick to fewer than three typefaces.
  • Optimize the email's preview text.
  • Include an email signature.
  • Clean your mailing list regularly.
  • Keep the main message and call-to-action above the fold.
Jan 5, 2022

What are the 10 steps to starting an email marketing? ›

Effective Email Marketing in 10 Simple Steps
  1. Email marketing is…
  2. Select an Email Marketing Provider. ...
  3. Clean Up Your Existing Database. ...
  4. Get People to Opt-In. ...
  5. Keep Your Contacts Organized. ...
  6. Determine the Purpose of Your Campaign. ...
  7. Don't Overdo the Design. ...
  8. Invest in Great Copy.

What are the 9 steps to executing targeted emails? ›

9 Steps to Running a Successful Email Marketing Campaign
  1. Step 1: Define Your Goals. ...
  2. Step 2: Define Your Offer. ...
  3. Step 3: Build Your Targeted Email List. ...
  4. Step 4: Consider Different Email Campaign Types. ...
  5. Step 5: Choose Your Subject Line and Write Your Copy. ...
  6. Step 6: Design Your Email. ...
  7. Step 7: Test Your Emails. ...
  8. Step 8: Schedule it.
Jul 30, 2020

Why is email important in the hospitality industry? ›

Email is one of the key ways of communicating with guests. Hoteliers can ask for feedback on a stay at the hotel, send out promotional and marketing material as well as carry out other customer relationship management (CRM) actions.

What is the purpose of using a mass email list in the hospitality industry? ›

Email marketing for the hotel industry is essential for building repeat business and earning the business of new travelers. With email marketing, you can get the best return on your marketing investment while better targeting your subscribers with offers and information that is relevant to them.

Why would a company want to use email marketing? ›

Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty. For existing clients and customers, email marketing emphasizes communication and awareness.

What is marketing in a hotel? ›

Hotel marketing is an umbrella term, which refers to the various marketing strategies and techniques that hotels use, in order to promote their business and make a positive impression on customers. Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests as possible.

What are the advantages of e mail for communications in hotel? ›

The Advantages of Email for Internal Communications
  • Email is a free tool. ...
  • Email is quick. ...
  • Email is simple. ...
  • Email allows for easy referencing. ...
  • Email is accessible from anywhere – as long as you have an internet connection. ...
  • Email is paperless, and therefore, beneficial for the planet.
Feb 18, 2020

What are the 10 advantages of email? ›

10 Advantages of Email
  • It's free! Once you're online, there is no further expense.
  • Easy to reference. Sent and received messages and attachments can be stored safely, logically and reliably. ...
  • Easy to use. ...
  • Easy to prioritize. ...
  • Speed. ...
  • Global. ...
  • Good for the planet. ...
  • Info at your fingertips.

Why is email the best way to communicate? ›

Communicating by email is almost instantaneous, which enhances communications by quickly disseminating information and providing fast response to customer inquiries. It also allows for quicker problem-solving and more streamlined business processes.

What do you know about email marketing? ›

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.

How do you connect with guests? ›

How to Connect with Guests on a More Personal Level
  1. You and your staff need to have high EQ. ...
  2. Carefully design interview questions. ...
  3. Prevent technical inconveniences from happening. ...
  4. Make sure your guests feel at home. ...
  5. Get an insight into your guests' preferences. ...
  6. If your guest are loyal – be loyal in return.
Jul 17, 2018

How can you send more guests to the hotel restaurant? ›

Here are 10 tips to enhance your hotel's restaurant to attract outside customers:
  1. 1 # Give the restaurant a distinct identity. ...
  2. 2 # Change your card regularity. ...
  3. 3 # Plan special dishes: think of everyone. ...
  4. 4 # Propose theme evenings. ...
  5. 5 # Offer local dishes. ...
  6. 6 # Take care of your window and your hook.
Oct 1, 2019

How do you start a marketing email? ›

The following five steps can get you started with email marketing:
  1. Choose an email marketing provider. The first step toward building an email marketing strategy is finding a provider that works best for your business. ...
  2. Establish your goals. ...
  3. Build your contact list. ...
  4. Plan and execute your first campaign. ...
  5. Test and refine.
Apr 20, 2020

How do you market through email? ›

Create an Email Marketing Strategy
  1. Define your audience. An effective email is a relevant email. ...
  2. Establish your goals. Before you come up with your campaign goals, gather some context. ...
  3. Build your email list. You need people to email, right? ...
  4. Choose an email campaign type. ...
  5. Make a schedule. ...
  6. Measure your results.
Mar 23, 2022

What are the 7 marketing functions? ›

Here are the seven marketing functions, along with their benefits for marketing professionals:
  • Promotion. Promotion fosters brand awareness while educating target audiences on a brand's products or services. ...
  • Selling. ...
  • Product management. ...
  • Pricing. ...
  • Marketing information management. ...
  • Financing. ...
  • Distribution.

Videos

1. Collect Email Addresses & Build Your Guest List | Ep. #125
(Keystone Hospitality Property Development)
2. Moosend Tutorial - Is This the Best Email Marketing Tool?
(Alexandra Monica Cote)
3. Mailmodo - Dashboard Demo
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