EA SPORTS and The NFL Expand Partnership to Power the Future of Interactive Football
The iconic collaboration between EA SPORTS and the NFL is set to revolutionize the world of interactive football. Under a new, multi-year agreement, the partnership will extend across the entire EA SPORTS American Football ecosystem, bringing a host of exciting new features and experiences to fans worldwide.
EA SPORTS Madden NFL, the exclusive home of authentic NFL simulation games, will continue to dominate the market. With over 2 billion games played annually, Madden NFL is a global phenomenon, connecting football fans through immersive gameplay. The partnership will also enhance EA SPORTS College Football, introducing fresh content and experiences, and create groundbreaking interactive experiences centered around community, social interaction, self-expression, and gameplay.
Cam Weber, President of EA SPORTS, emphasizes the immense potential of the partnership, stating, 'We see a bright future for football fans everywhere.' With the global community of football enthusiasts growing, the collaboration aims to shape the interactive future of the sport, expanding Madden NFL, growing College Football, and crafting innovative experiences for the next generation of fans.
Renie Anderson, executive vice president and chief revenue officer at the NFL, highlights the cultural significance of Madden NFL, saying, 'It has become a globally recognized gaming franchise.' The partnership's focus remains on delivering the best NFL simulation gameplay and providing fans with top-notch entertainment and experiences around their beloved sport.
The EA SPORTS Madden NFL franchise is a powerhouse, simulating authentic football experiences for fans on consoles, PCs, and mobile devices. Every day, the equivalent of 23,000 NFL seasons is played within the game, showcasing its immense popularity. By expanding the football experience ecosystem, EA SPORTS and the NFL empower fans to live out their virtual football fantasies, from high school to the Pro Football Hall of Fame.
Looking ahead, the partnership is reimagining a broader spectrum of interactive football experiences, where fans can play, watch, create, and connect. Beyond the games, immersive experiences like EA SPORTS Madden NFL Cast offer fans a unique way to engage with NFL gameday broadcasts. To further globalize fandom, EA SPORTS has sponsored the 2025 NFL Dublin game and NFL Experience Dublin, and will expand the Madden NFL Championship Series (MCS) to a global audience with the first-ever MCS competition in Spain, alongside the 2025 NFL Madrid game.
At the heart of EA SPORTS' American football portfolio, multi-year investments in machine learning, real-world data integration, volumetric capture, and advanced AI are driving the next generation of play. This technology is set to deliver even more authentic, creative, and dynamic football experiences for fans worldwide.
For more information about EA SPORTS, visit www.easports.com.
Electronic Arts, a global leader in digital interactive entertainment, develops and delivers games, content, and online services for internet-connected consoles, mobile devices, and personal computers. In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA boasts a portfolio of critically acclaimed, high-quality brands, including EA SPORTS FC, Battlefield, Apex Legends, The Sims, EA SPORTS Madden NFL, EA SPORTS College Football, Need for Speed, Dragon Age, Titanfall, Plants vs. Zombies, and EA SPORTS F1.
