100 effective company slogans for inspiration in 2020 (2022)

Coming up with a compelling company slogan demands that you pack a punch with only a few words.

Some slogans go down in history. Nike’s “Just Do It” is an iconic example. It’s simple, memorable, and powerful. Most importantly, it communicates a message that resonates deeply with Nike’s customer base.

We’ve compiled 100 slogan examples to kickstart your brainstorming process. But first, let’s break down what a company slogan is all about.

So what is a company slogan?

A company slogan is a short phrase that follows your brand name in advertisements, business cards, and other marketing materials. It can be a powerful marketing tool when done right.

A slogan’s purpose is to reinforce your brand’s identity. It should be concise while still communicating something meaningful and memorable.

What makes for a good slogan?

A good slogan can increase your revenue by over 30%! This short phrase holds a lot of power. With this in mind, we’re here to outline how to craft your slogan strategically.

The anatomy of a successful slogan boils down to a few key elements: memorability, simplicity, emotion, and differentiation. Let’s explore these in-depth.

  • Memorability. First and foremost, a good slogan is memorable. It sticks with your audience by evoking humor, emotion, or catchiness.
  • Simplicity. By keeping your slogan short and sweet, it will be easier to remember. A brief statement is more impactful than a long, wordy sentence.
  • Emotion. Integrating positive emotion into your slogan will capture your audience’s attention. It should align with how you want your product or service to make your customers feel, whether that’s a sense of security, relief, luxury, or inspiration.
  • Differentiation. A fundamental aspect of marketing is finding a way to stand out in the market. Differentiation is key. Use your slogan to communicate your competitive advantage.

When your slogan checks off these four boxes, you know you’ve done a good job.

100 company slogans to inspire you

The best way to create an award-winning slogan is to study the greats. That’s why we have compiled some of the best company slogans out there! We’ll also share a few examples of slogans that miss the mark.

Slogans that go down in history

Later on, we’ll focus on slogan ideas for the legal industry, construction industry, and wellness industry, but let’s start by highlighting some of the most successful company slogans out there.

You’re probably familiar with most of these, which is a testament to their success.

(Video) Can You Guess the Popular Company Slogans?

  • Just Do It - Nike
  • Think different - Apple
  • A Diamond is Forever - De Beers
  • When you care enough to send the very best - Hallmark
  • I’d walk a mile for a Camel - Camel
  • Quality never goes out of style - Levi’s
  • Finger Lickin’ Good - KFC
  • With a name like Smucker’s, it has to be good - Smucker’s
  • Snap, Crackle and Pop! - Rice Krispies
  • So easy, a caveman can do it - Geico
  • 15 minutes can save you 15 percent or more on car insurance - Geico
  • Belong anywhere - Airbnb
  • The Relentless Pursuit of Perfection - Lexus
  • The Ultimate Driving Machine - BMW
  • The Quicker Picker Upper - Bounty
  • The Happiest Place On Earth - Disneyland
  • We Bring Good Things to Life - General Electric
  • The King of Beers - Budweiser
  • Fly the friendly skies - United Airlines
  • Because You’re Worth It - L’oreal
  • Think Small - Volkswagon
  • We Are The Competition - Ferrari
  • Confidence in Motion - Subaru
  • Let’s Go Places- Toyota
  • America Runs on Dunkin’ - Dunkin’ Donuts
  • I’m Lovin’ It - McDonald’s
  • Betcha can’t eat just one! - Lay’s
  • When it rains, it pours- Morton Salt
  • Taste the Rainbow - Skittles
  • Trix are for kids - Trix Cereal
  • The Breakfast of Champions - Wheaties
  • Melts in your mouth, not in your hand - M&M’s
  • Eat Fresh - Subway
  • Red Bull gives you wings - Red Bull
  • Got Milk? - California Milk Processor Board
  • Have It Your Way - Burger King
  • Can you hear me now? - Verizon
  • The Few, The Proud, The Marines - United States Marine Corps
  • What Happens Here, Stays Here - Las Vegas
  • When it absolutely, positively has to be there overnight - FedEx
  • All the News That’s Fit to Print - The New York Times
  • Strong enough for a man, but made for a woman - Secret
  • The Citi Never Sleeps - Citibank
  • Everywhere you want to be - Visa
  • Maybe she’s born with it. Maybe it’s Maybelline. - Maybelline
  • Hello Boys - Wonderbra
  • There are some things money can’t buy. For everything else, there’s MasterCard. -MasterCard

These companies have managed to make their slogans synonymous with their brand. As a result, they’ve become a part of our society’s collective awareness. Now let’s dive into some industry-specific slogan ideas.

Slogans for attorneys and legal firms

If you work in the legal industry, you know better than anyone that clients want results, honesty, and to work with experienced attorneys. Legal services are expensive, so reassure your potential customers that they’re in good hands when they choose your firm.

Emphasize notable aspects of your firm’s experience level. You can focus on industry specialization, years in business, or overarching values as a jumping-off point.

The following slogans do a fantastic job of differentiating their law firms and focusing on what makes them excellent:

  • Lawyers you’ll swear by. Not at. - Harris Beach
  • Experience Listens. Be Heard. - Holme Roberts & Owen
  • Results Matter - Burr & Forman
  • Helping Good People Do Good Things® - The Law Firm for Non-Profits
  • Enduring Values - Barnes & Thornburg
  • A Business Approach to Legal Service - Bernstein
  • You’ve got ideas. We protect them. - Boyle Fredrickson
  • IP Smart. Business Savvy. Client Connected. - Connolly Bove Lodge & Hutz
  • The confidence to proceed. - Cozen O’Connor
  • Great Lawyers. Great Law Firm.- Dickinson Wright
  • Damn Fine Litigators. - Foster Townsend Graham
  • Let Our Experience be Your Guide - Fox Rothschild
  • Legal Knowledge. Human Wisdom. - Gardere
  • Uncommon Wisdom. Common Sense. - Leonard Street & Deinard
  • Client Focused. Results Driven. - Lewis Brisbois Bisgaard & Smith
  • The Law Firm Built for Business - Morse Barnes-Brown Pendleton
  • A Heritage of Results - Rose Law Firm
  • Experience you need. Results you want. - Sheehy Ware & Pappas

Beyond creating a stellar slogan, check out other law firm marketing strategies.

Creative slogan ideas for construction companies

Construction is a competitive industry. A memorable slogan helps to set yourself apart in your area.

In the construction business, quality of work, timeliness, and consistency are highly valued by customers. Use your slogan to impart why your potential customers can safely rely on you to get the job done right.

Here are a few examples of well-written construction slogans:

  • Masters of consistency and quality.
  • Building the future. Restoring the past.
  • Come home to quality.
  • We’ll be a sensation for your next renovation.
  • We’re the construction kings.
  • Listen better. Plan better. Build better.
  • Our reputation is as solid as concrete.
  • No job too big. No job too small.
  • Committed to superior quality and results.
  • Construction you can count on.

Inspiring slogans tailored to the wellness industry

Wellness services aim to improve people’s quality of life by bettering their physical and mental health. As a result, the health and wellness industry is very personal.

Companies in the wellness industry want to use compassionate and uplifting language in their slogan. Keep the tone positive and avoid anything that might offend.

Here are some ideas to help you get started:

  • Engage. Inspire. Thrive.
  • Better health through better living.
  • Embrace your health.
  • Empowering individuals with personal health.
  • Keeping your family healthy & happy.
  • Start on your path to better health.
  • We help you be at your best.
  • Discover wellness.
  • Where we believe you are a priority.
  • Your place to discover wellness.
  • Coordinated. Connected. Committed.
  • Evidence-based wellness care.

Using a slogan to make accounting exciting

Accounting has a reputation for being a “boring” job, with accountants often being used as the butt of a joke. While it’s funny to joke about accounting and the number-crunching nature of the job, the truth is that it’s an incredibly important and powerful job in the business world. It can make or break a company’s success in several ways, making it a flexible critical role.

What you’ll find while trying to market accounting, whether through a slogan or other tactic, is that creating an exciting accounting campaign is a challenge. It’s difficult to make something as ordinary as accounting into an idea that clients can get fired up about, but that should be the goal of your accounting firm’s marketing team when coming up with an accounting slogan. You want to come across as professional, insightful, and experienced, but more than that, you want to generate ideas of growth, progress, security, and value. Incorporating these ideas into your marketing will take your slogan from a nice, clean tagline to a compelling, driving statement.

(Video) Famous Company Taglines And Slogans | Popular Brand Slogans & Taglines

Here are a few of our favorite accounting slogans that generate excitement and professionalism all at once:

  • We’re in the business… of helping yours. - Honkamp Krueger
  • An instinct for growth. - Grant Thornton
  • Big firm capability. Small firm mentality. - The Bonadio Group
  • Accessible. Approachable. Accountable. - Macpage
  • Big enough. Small enough. - Tanner
  • Smart decisions today. Lasting value tomorrow. - Crowe Horwath
  • Strength in numbers. - Clark Schaefer Hackett
  • It all adds up. - Marks Paneth & Shron
  • Turning vision into value. - Margolin, Winer & Evens
  • Your success is our business. - Mize, Houser & Co.
  • Behind exciting long-term growth is a boring CPA. - MGO Accounting

Sell your architecture’s value with a slogan

One of the primary challenges that architects face in landing new clients is convincing prospects that your value justifies your price. Architecture is expensive, time-consuming, and in many ways, unpredictable. For these reasons, it can be difficult to sell your craft to clients who likely have little understanding of what goes into an architecture project. This often results in architects feeling stuck between making flimsy promises or struggling to land clients.

The way to overcome this challenge in your architecture marketing is to rethink what your marketing is trying to sell. Most marketing is aimed at pushing a client past the point of conversion, when a prospect becomes a lead (e.g., convincing someone to buy an iPhone or to close a deal on a house). This style of marketing is less effective in architecture because the point of conversion is both an immense commitment and yet a minuscule moment in the architecture process.

For a prospect, this creates conflict. They want to start an architecture project as quickly as possible but don’t want to rush into a commitment with an architect for fear of making the wrong decision. So, as an architect, how can you convince a prospect to trust your capabilities and vision in as little time as possible without making them feel like they’re rushing into it? You do this by selling them on their vision, your ability to understand that vision, and your capability to realize that vision.

For this reason, slogans like “The best architects in town,” or “When you need the job done right,” simply aren’t compelling enough to win over a prospect. Unlike traditional “pull-the-trigger” marketing, you want an approach that establishes a sense of trust, authority, and respect for the prospect’s vision while also showing that your firm has the artistic talent and inspiration to handle that vision with care and practicality.

Below are a few slogans that we feel capture this sense of respect and imagination very well:

  • Better designs, brick by brick.
  • A design isn’t finished until someone is using it.
  • Where science meets art.
  • Practice safe design.
  • Building on a long tradition.
  • Designs that change the world.
  • You imagine impossible. We build impossible.

Creating a slogan for the real estate industry

Real estate is one of those critical industries that’s both immensely personal and completely overwhelming. Purchasing a home is a labor of love, requiring the largest financial commitment most people will ever make while also providing them with the most personal thing they will ever own. For these reasons, those in the real estate industry must come across as professional and as human as possible, which can sometimes be a difficult balance to strike.

When thinking of how to create a slogan for the real estate industry, consider the emotions that go into purchasing a home, moving from one place to another, and the feeling of deciding where your future is going to be. There are, of course, emotions of anxiety, stress and fear, but also of comfort, coziness, hope, and excitement. In just a few words, you want to convey that you have the experience and professionalism to lift the anxiety out of finding and purchasing a house while having enough of a personal touch to know how to pair someone with their new home. You can achieve these things through warmth, humor, and empathy, all of which play well to new homebuyers.

Additionally, you will want to consider the other facets of the real estate industry as well. Some going into real estate are looking to purchase property as an investment rather than as a home, which will require a slightly different approach to creating a slogan. So, with that in mind, remember who your target audience is in real estate (homebuyers, renters, landlords, investors, etc.) and create a slogan directed specifically to them, not just the general real estate audience.

Here are a few of our favorite slogans in the real estate industry:

  • Live where you love. - Colin Whitenack
  • No BS. No fridge magnets. No broken promises. - Melanie Piche
  • Results that will move you. - Brenda Barajas
  • Downtown, In Town, Around Town. - Mike Nichols
  • We do the hustle so you don’t have the hassle. - Heidi Harris
  • Real Dreams, Real People, Real Estate - Chris and Stephanie Somers
  • Where dreams come home. - Coldwell Banker
  • Find Your Nook. - Nooklyn
  • Move to What Moves You. - Halstead Property
  • Sell it like Serhant. - Ryan Serhant
  • A smart move. - Exit Realty

Slogan ideas for the insurance industry

Trust and transparency are key to any business in any industry. From the consumer’s perspective, the insurance industry is littered with confusing concepts and terms that are only used in this one area of their life, payment schemes can be difficult to comprehend, and the limits and features of an insurance service aren’t always immediately clear. Thus, many consumers get a bad taste in their mouth when they think of insurance companies, and many consumers simply skip insurance altogether.

As an insurance agency, one of your biggest hurdles in marketing involves overcoming the negative associations consumers have with insurance. This is why so many of the major insurance companies take a friendly, warm, down-to-earth approach in their marketing, focusing on themes like trust, protection, “neighbors”, family, and affordability. Conveying these sorts of themes in your insurance slogan, as opposed to premiums or deductibles, will give consumers an idea of your company values and how those values apply to them.

It’s still possible to touch on more technical concepts in your insurance marketing, so long as these technicalities are expressed simply. Use language that is immediately understandable to those outside of the insurance agency. This will set you apart as being transparent and straightforward, which goes hand in hand with instilling trust in prospective customers.

(Video) THE GREATEST QUOTES OF ALL TIME

Here are a few insurance slogans that do a great job of concisely communicating credibility and warmth:

  • You’re in good hands. - Allstate
  • Like a good neighbor, State Farm is there. - State Farm
  • Guarantees for the “if” in “life”. - MetLife
  • We’ve got you under our wing. - Aflac
  • The home of home insurance. - Union Direct
  • We have a mutual interest - you. - Mutual of Wausau Insurance Corporation
  • For all the nevers in life, State Farm is there. - State Farm
  • Insurance solutions from A to Z. - Allianz
  • Name your own price. - Progressive
  • Nationwide is on your side. - Nationwide

Slogans to help financial advisors sell the benefit of their service

The banking industry is a ubiquitous one; nearly everyone uses/needs a bank daily, making it an extremely profitable and competitive industry. To compete in this sector, banks must understand how their service and specialties impact their marketing and how their role in consumers’ lives affects marketing. Put more simply, a primary focus of marketing in banking should be on the benefits your bank offers rather than your bank’s expertise or experience.

You may be thinking to yourself that expertise and experience are benefits, and while they sort of are, they’re not very compelling or unique. Almost every bank is made up of experienced experts, so focusing on this side of your service is unlikely to draw any attention. Instead, you’ll want to focus on the rewards your customers will reap by using your service. In banking terms, that means selling your bank as if it were an investment. Focusing on things like financial security, growing wealth, improving your future, becoming more educated on finance, and financial empowerment will all help you create a slogan that consumers latch onto.

Below are a few of our favorite financial slogans that sell each bank’s value, not just how old or reliable the bank is:

  • Own your tomorrow. - Charles Schwab
  • Trust. The feeling is mutual. - BankMutual
  • Money. Wise. - Continental Savings Bank
  • Fluent in finance. - Barclays
  • Large enough to serve you, small enough to know you. - Hampton Roads Educators Credit Union
  • Making money make sense. - BMO
  • Fund your future. - Legacy Bank
  • More bank for your buck. - BOS Bank
  • Priceless. - Mastercard
  • Friends you can bank on. - Service 1st Credit Union
  • Balanced money, balanced life.

The greatest company slogan of all time

In 1988, Dan Wieden had had an odd idea. He had been tasked with creating a slogan that would represent his company’s brand, hopefully being catchy enough to bring in additional sales. In trying to come up with a simple phrase to encapsulate his company’s identity, he found inspiration from an unlikely source. 11 years prior, a convicted murderer had been executed by firing squad, his last words being, “Let’s do it.” Drawn to the simple phrasing, Wieden modified the three words slightly and brought it to the rest of the marketing team at Nike.

“Just do it.”

The simple, innocuous catchphrase became one of the most recognizable and compelling company slogans in history.

Though it’s tempting to rewrite history and mythicize the creation of the slogan, the truth is that no one at Nike realized how impactful or enduring the three words would really become. Over time, Nike’s entire image became a reflection of this mantra, catapulting them above their competitors and leading to the company becoming one of the most successful companies ever founded.

There are several reasons why this slogan is so resonant even today, but for the purposes of this article, we’re only going to focus on a few.

First, the slogan is all-inclusive. It speaks to everyone who hears it and is applicable to any goals or aspirations a person could have. In the context of Nike’s products, it refers to athletics, which is on its own a compelling narrative. It unites the professional, the amateur, and the beginner by focusing on the simple act of doing rather than by focusing on success or status. This idea is not only powerful in sports, but in every area of life, expanding the meaning and significance of the slogan.

This gives the slogan its second power, and that’s that it represents something more important than the shoes Nike sells: Inspiration, motivation, drive, persistence, work, and action. For these reasons, anyone purchasing a pair of Nike sneakers isn’t just buying a new pair of shoes, but buying into that idea of hard work and taking action.

In 2012, Casey Neistat’s groundbreaking Make It Count advertisement built on this idea, showcasing an inspiring and seemingly impossible feat of traveling the world in 10 days. In 2018, on the 30th anniversary of the Just Do It campaign, Nike partnered with Colin Kaepernick, a controversial athlete, to show that the slogan isn’t just about working hard, but also about having the courage to stand for something bigger than oneself.

In looking at the history of the campaign, it becomes clear that while “Just do it,” is an excellent idea for a slogan, it’s the way that the company adopted it, built on it, and gave it meaning that turned it into the icon it’s become. It’s an excellent lesson in turning a good idea into a groundbreaking one.

(Video) How to create a tagline or slogan

Don’t make your slogan too short

While being concise is important, you don’t want to sacrifice meaning and memorability for the sake of brevity.

Here are some examples of short slogans that fail because they’re too short. They are too general to communicate anything of substance, so they lack memorability, emotion, and meaningful differentiation:

  • Straightforward - Ally Bank
  • Advance - Acura
  • Take charge - American Express
  • Rethink possible - AT&T
  • We can - CA Technologies
  • We understand - FedEx
  • Turn here - Fidelity investments
  • Get there - Goodyear

As you can tell, these slogans don’t impart emotion, catchiness, or differentiation. They’re vague and forgettable. Don’t squander the potential value of your slogan by making this mistake.

Keep it positive

Being bland isn’t the only offense you want to avoid. Make sure your slogan promotes a positive image of your brand.

Here are some examples of slogans that unintentionally communicated negative, confusing, or off-putting messages:

  • Always in Beta – New Balance
  • Be Stupid – Diesel
  • Nothing sucks like an Electrolux – Electrolux
  • It takes a tough man to make a tender chicken – Perdue Farms

To avoid joining this list, test out your ideas on a varied audience. You might think your slogan is smart and funny, but to others, it could have the opposite effect.

What if you want to outsource your slogan development?

If you’re a busy business owner, you might not have time to create the perfect slogan. Maybe writing isn’t your forte — that’s okay. In that case, there are several slogan development services at your disposal.

Use a free online slogan generator. If you don’t want to shell out money for your slogan development, use a free online generator. It’s one of the most straightforward free marketing tools out there. All you need to do is input a few keywords. The generator will produce some company slogans that you can revise as desired. The results may not be perfect, but they’ll give you a great jumping-off point, free of cost.

Try out some of these free slogan generators:

Hire a freelance writer. Freelance writers can write a catchy slogan for you at a reasonable cost. When you choose someone who has ample writing experience and a way with words, you’re more likely to receive a quality slogan.

Use your marketing company. If you’re currently using a marketing company or plan to in the future, their team will be well-equipped to craft a slogan for your brand. Slogans are marketing tools. The marketing experts will know how to get the job done right.

Get started on your slogan today

You now understand the components of an effective slogan, as well as potential mistakes. It’s time to get started creating a powerful slogan of your own.

If you need help generating your slogan or if you’re seeking other marketing services, such as SEO or web design, reach out to the team at B12. We know how to create a professional website presence that takes your business to the next level.

(Video) 23 Advertising Techniques Used to Create Powerful and Persuasive Ads

FAQs

Which company has the slogan inspire the next? ›

Tagline
ICICI Bank – Banking ServicesSafer. Simpler. Smarter
Idea Cellular – TelecomAn idea can change your life
HLL Kissan – Jam./SauceTaste to grow up with
HLL Kwality Wall's – Ice CreamA treat for every occasion
Hitachi – Consumer ElectricalsInspire the next
15 more rows

Which company has the slogan for successful living? ›

Diesel Reboots “For Successful Living” Slogan in Superhero-Themed Campaign.

What is a creative slogan? ›

3. Creative slogans: Creative slogans are crafted to help your brand stand out against the competition. A creative slogan should be unique and specific to your brand, but still easy enough to understand so that your audience gets the message immediately.

What is a slogan example? ›

Here are some excellent examples: Meow Mix: "Tastes so good, cats ask for it by name." KFC: "Finger lickin' good." Lay's: "Betcha can't eat just one."

What is the best slogan for life? ›

Life Slogans in English
  • Wasting time is stupidity; utilize every second and live with dignity.
  • Neither relatives nor your wife can change your life. ...
  • Help others in need; life is about you being there for people.
  • Where happy life settles, age doesn't matter.
  • Life is concise, so put worries apart.

What is the first slogan used in advertising? ›

Beecham's Pills' "Beechams Pills: Worth a guinea a Box" from August 1859, is considered to be the world's first advertising slogan.

What is a slogan in business? ›

In business, a slogan is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. In many ways, they're like mini-mission statements. Companies have slogans for the same reason they have logos: advertising.

How many words are in a slogan? ›

Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words.

How do you design a slogan? ›

There are a few basic rules to keep in mind when designing a slogan for your business, such as keep the slogan design simple.
  1. Choose Easy Design for Slogan. Keep slogan design simple because extraneous details in ad copy can add confusion instead of clarity. ...
  2. Emphasize Your Strengths. ...
  3. Avoid the Obvious. ...
  4. Match the Brand.

Why do companies use slogans? ›

Like a name and logo, a slogan attracts attention and helps differentiate a brand. As such, slogans play an important role in brand positioning. (Learn more about brand positioning here). But slogans go beyond brand positioning; they also facilitate brand recognition since they stick in peoples' minds.

What is a good slogan for marketing? ›

Some of the most popular brand slogans that have stood the test of time are:
  • - Just do it (Nike)
  • - Finger lickin' good (KFC)
  • - For everything else, there's MasterCard (MasterCard)
  • - Eat fresh (Subway)
  • - Save money. Live better. ...
  • - Have a break. ...
  • - Red Bull gives you wings (Red Bull)
  • - A diamond is forever (De Beers)

How do I create a slogan for my business? ›

How to create a memorable slogan: 8 useful tips
  1. Logo first. For the maximum effect, pair your slogan with a powerful logo. ...
  2. Take enough time. ...
  3. Keep it simple. ...
  4. Use humor. ...
  5. Be honest and don't overpraise yourself. ...
  6. Think about your target audience. ...
  7. Think about what makes your brand special. ...
  8. Rhythm and rhyme.
6 Feb 2022

What is Samsung's slogan? ›

Samsung “Do What You Can't”. More than just a slogan. by Marianna Kantli | AD DISCOVERY — CREATIVITY Stories by ADandPRLAB | Medium.

What is a good safety slogan? ›

10 Funny Safety Slogans

Safety first because injuries last. Machines and tools do not have brains-use your own. If you lift with your back, you'll hear it crack. Your first mistake could be your last.

Can a slogan be a question? ›

From “Got Milk?” to “Just do it,” slogans and advertising phrases can come in the form of questions or statements.

What is a slogan in a logo? ›

A slogan (otherwise known as a tagline, or strapline) is a catchphrase that communicates further information about your product, service, or brand. Slogans can either be clear representations of what you offer or used to evoke an emotion associated with your brand. For example, “Wedding Photographer” or “Just Do It”.

What is the best slogan for Environment? ›

10 Slogans for Environment Day
  • Love to breathe, save the trees.
  • Save the Earth, Save Yourselves.
  • Think green. Be green. ...
  • Conserve what our children deserve.
  • Eradicate pollution, Save the environment.
  • Stop polluting and start living.
  • Prevent pollution, protect nature.
  • Plant trees to make our environment pollution-free.

How do I make a poster slogan? ›

Well, one way to make your poster slogan stick in your audience's mind is to incorporate humor or wordplay (such as puns, rhyming, or alliteration). You also want to make sure that your slogan sounds good when it's said out loud—this is a key part of creating a catchy poster slogan.

How do you say slogan? ›

How To Say Slogan - YouTube

What is the best slogan for education? ›

Catchy Slogans on Education
  • Be educated so that you can change the world.
  • An educated mind can teach many.
  • An educated mind is better than an empty one.
  • The only weapon to fight injustice is Education.
  • A well-educated person knows about a lot of things.
  • Education is the key to all the locked doors of the unknown.

What are some short positive sayings? ›

Short Inspirational Quotes
  • “Whatever you are, be a good one.” ...
  • “Be yourself; everyone else is already taken.” ...
  • “Act as if what you do makes a difference. ...
  • “The only real mistake is the one from which we learn nothing.” ...
  • “Positive anything is better than negative nothing.” ...
  • “Limit your 'always' and your 'nevers'.”

What is Coca-Cola's slogan? ›

We hired CAA (Creative Artists Agency) to develop ads for Coca-Cola. CAA would hire the best and brightest producers and directors in the field to produce ads based on the slogan, “Always Coca-Cola” (1993).

What was McDonald's old slogan? ›

You deserve a break today (1971)

"You deserve a break today" really tapped into that feeling, before dollar menus sent everyone to McDonald's for way too many meals.

Why is it important to have an effective slogan? ›

Slogans make your brand easy to recall, remember and identify when it counts most, they make your brand more seem reliable.

How do you write a good slogan for a contest? ›

The slogan should be simple and short. A slogan should say a lot in just a few words, for example, “Find your best friend among your team!” This is a powerful slogan! Put it simply.

How many lines are in a slogan? ›

Keep it short and simple

Keep your slogan under 9 or 10 words.

How much does a slogan cost? ›

Lawyers who specialize in trademark law charge an average of $125 to $300 per hour. Registering a slogan costs $500 to $2,000. The cost depends on how many amendments you have to make.

How do you write a school slogan? ›

How do you make a creative slogan?
  1. Logo first. Your slogan should be paired with a powerful logo for maximum effect.
  2. Take enough time.
  3. Keep it simple.
  4. Use humor.
  5. Don't overpraise yourself or be honest.
  6. Focus on your target audience.
  7. Make sure you think about what makes your brand distinctive.
  8. Rhythm and rhyme.

Where do you put a slogan? ›

If your slogan is more of a tagline and will fit, place it near the top your page near the logo. A tagline simply states what you do or how you do it in very few words. Think of “Just Do It” from Nike. A slogan can also be more of your value proposition or philosophy and explain the value you bring to the consumer.

What is a slogan that describes you or your values? ›

Examples of taglines would be like these: “I am the architect of my life; I build its foundation and choose its contents.” “Today, I am brimming with energy and overflowing with joy.” “My body is healthy; my mind is brilliant; my soul is tranquil.”

How do you use a brand tagline? ›

Taglines should speak to the mind of the customer, support the message of the brand, and motivate the customer to take action. The best taglines are simple, memorable, and honest. Read potential taglines through the eyes of your potential client. Think of where they are at/what they are looking for.

Should a slogan be in quotes? ›

A slogan or motto of only a few words is capped as in the original and put within quotation marks: The flag's message read "Don't Tread on Me."

What is Coca Cola's slogan? ›

We hired CAA (Creative Artists Agency) to develop ads for Coca-Cola. CAA would hire the best and brightest producers and directors in the field to produce ads based on the slogan, “Always Coca-Cola” (1993).

What is Google's slogan? ›

By early 2018, the motto was still cited in the preface to Google's Code of Conduct: "Don't be evil." Googlers generally apply those words to how we serve our users. But "Don't be evil" is much more than that... The Google Code of Conduct is one of the ways we put "Don't be evil" into practice...

What is Apple's slogan? ›

"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think".

What is the slogan of Amazon? ›

Amazon Slogan: Work Hard, Have Fun, Make History.

What is Pepsi's slogan? ›

Pepsi has introduced the new tagline “That's What I Like” for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi beverages across the United States. The tagline will remain indefinitely according to the company and marks the first permanent tagline tweak for the brand in over two decades.

What is Samsung's slogan? ›

Samsung “Do What You Can't”. More than just a slogan. by Marianna Kantli | AD DISCOVERY — CREATIVITY Stories by ADandPRLAB | Medium.

What is the slogan for Starbucks? ›

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

What is the slogan for Facebook? ›

28, 2019. The social media giant changed the homepage tagline earlier this month, according to USA Today, and now under the bold header where users can create a new account, the subtext says "It's quick and easy."

What is the YouTube slogan? ›

The slogan "Broadcast Yourself" used for several years and the reference to user profiles as "Channels" signifies the premise upon which the platform is based, of allowing anyone to operate a personal broadcasting station in resemblance to television with the extension of video on demand.

What is the tagline of Netflix? ›

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and mobile games.

What is Microsoft slogan? ›

Our mission is to empower every person and every organization on the planet to achieve more.

What is IBM slogan? ›

"THINK" is a slogan associated with the American multinational technology company IBM.

What is the slogan for McDonald's? ›

Over the past 13 years, “I'm Lovin' It” has gone on to become by far the longest-running McDonald's slogan in history.

What is flipkart slogan? ›

Flipkart's tagline 'Har wish hogi poori' has now been changed to a more inclusive 'Naye India ke saath' New Delhi: Flipkart, the poster boy of Indian e-commerce, is changing the way it speaks to consumers as more and more Indians come on the digital platform to shop.

What is the slogan of Swiggy? ›

The tagline of Swiggy is, 'Swiggy Karo, Phir Jo Chahe Karo! ' which appears in the advertisements of Swiggy. India has a humongous food industry, the sixth largest in the world.

What is the tagline of KFC? ›

KFC's 'It's Finger Lickin' Good' was created off the cuff by a restaurant manager in the 1950s. Harland Sanders, the founder of KFC, ran a service station in Corbin, Kentucky in the 1930s, making food for hungry travellers.

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